Director of Integrated Media

Director Of Integrated Media Are you a results-driven media leader with expertise in digital advertising, retail media, and campaign optimization? Our client, a rapidly growing food and beverage manufacturer, is seeking a Director of Integrated Media to lead media execution and performance for a fast-growing, nationally recognized nutritional beverage brand.
This is an opportunity for a hands-on, analytical leader to manage significant media investments, optimize campaigns, and drive measurable brand growth in a fast-paced, entrepreneurial environment.
Some responsibilities include:
Lead and optimize integrated media campaigns across retail media networks, CTV, paid social, programmatic, and search.
Manage media budgets, campaign pacing, performance, and return on advertising spend.
Drive retail media activation across Walmart Connect, Amazon Ads, Costco, Sam's Club, and other major platforms.
Oversee agency partnerships, campaign execution, and ongoing optimization.
Leverage data, insights, and performance measurement to improve media effectiveness and support brand growth.
Partner cross-functionally to support product launches, retail expansion, and marketing initiatives.
Some qualifications include:
8+ years of experience in digital, integrated, or retail media, preferably within CPG.
Strong hands-on experience with Walmart Connect, Amazon Ads/DSP, and other retail media networks.
Proven success executing and optimizing multichannel media campaigns.
Experience managing significant media budgets, agency relationships, and performance measurement.
Strong analytical skills with the ability to balance strategy and hands-on execution.
Food, beverage, or better-for-you brand experience preferred.
Location: Appleton, WI preferred, or remote from Bentonville, AR; Chicago, IL; Minneapolis, MN; or Seattle, WA. Approximately 2030% travel.
Why join?
Join a growing organization where you'll have the opportunity to make a direct impact on brand growth, manage meaningful media investments, and help build scalable media capabilities. This high-visibility role offers an entrepreneurial culture, competitive compensation, and opportunities for growth.
Interested in learning more? Contact Rachel Thrune at rachel@curtisfood.com.