Job Title: Communications Specialist V
Location: Naperville, IL 60563 (Would like them to be onsite or close to office to be onsite when necessary.)
Duration: 12 Months (Possibility of extension depending upon business requirements and performance)
Role Summary:
- Develop and activate integrated marketing and communications (IMC) campaigns for company Data Center business across organization and CoolIT channels.
- This role turns business priorities into campaigns with clear audiences, messages, channel mix, budgets, and KPIs, and delivers them with agencies and Content, Digital, Communications, Product Marketing, and regional teams.
- The Sr. Marketing Manager owns channel strategy, content management, agency relations, and performance management, using KPI tracking to shift investment toward programs that build preference, pipeline, and revenue.
Core Accountabilities:
1. Develop and Activate Integrated Campaigns
Own IMC campaigns end to end, from brief, audience insight, and messaging through launch, activation, and optimization. Translate the annual IMC plan and growth priorities into quarterly campaign calendars with clear objectives, owners, timelines, and budgets. Ensure consistent client and CoolIT messaging across channels and regions, and partner with Sales, Product Marketing, Demand Generation, and regional teams so campaigns convert engagement into qualified opportunities.
2. Define the Channel Strategy Mix
Set the channel mix for each campaign across owned, earned, paid, social, email, web, events, PR, and Sales channels, based on audience, objective, and return. Recommend budget allocation by channel, rebalance spend based on performance, and coordinate timing with Demand Generation, Digital, and Events teams.
3. Manage Content
Own the content plan and workflow that supports campaigns, including thought leadership, case studies, press releases, social, and sales-ready assets. Maintain a governed process for briefing, drafting, expert, brand, and legal review, and approval. Manage the content library, reuse, and amplification, using AI-enabled tools to speed drafting while keeping brand and claims consistent.
4. Manage Agency Relations
Serve as day-to-day lead for the IMC, PR, creative, and specialist agencies. Write clear briefs and scopes, review work against brand standards and objectives, and hold agencies accountable for quality, speed, and results. Manage agency budgets and statements of work with Finance and Procurement, and run regular performance reviews.
5. Drive Performance Management, KPI Tracking, and Delivery
Define campaign KPIs and targets up front, and track reach, engagement, lead quality, pipeline influenced, and ROI. Build dashboards and a regular scorecard with Marketing Operations, using marketing automation, CRM, and analytics tools. Report results and recommendations to Marketing and Sales leaders, apply insights to optimize campaigns and budget, and keep programs on schedule and within budget.
Measures of Success:
- On-time, on-budget delivery of the quarterly IMC campaign plan.
- Marketing-sourced and marketing-influenced pipeline from IMC campaigns, and MQL-to-SQL conversion.
- Channel mix performance, including ROI, cost per lead or opportunity, and budget reallocation to top performers.
- Content output, approval turnaround, reuse, and adoption by Sales and regions.
- Agency performance on quality, speed, and cost against scope.
Candidate Profile
Required Experience:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 10+ years of B2C/B2B marketing experience, including 5+ years developing and activating integrated marketing and communications campaigns.
- Proven record of planning multi-channel campaigns and defining channel strategy and mix based on audience, objectives, and performance.
- Strong content management experience, including editorial planning, governance, and approval workflows.
- Experience managing agencies, including briefing, scoping, budgets, and performance.
- Strong analytical skills, including setting KPIs, reporting ROI and pipeline impact, and using marketing automation, CRM, and dashboard tools.
- Excellent project management, communication, and stakeholder influence skills in a global matrix.
Education/Experience Requirement:
- B.S., Marketing is REQUIRED
Required Skills:
- 10+ Years of Experience
- Marketing & Portfolio Strategy
- Marketing Communications
- Project Management
- Agency & Campaign Management
- Strong PowerPoint skills for reporting
Preferred Skills:
- Global Organization experience
- Cross Market Experience
- Integration Experience
- Working across multiple time zones for scheduling meetings
- Global High-tech or industrial industry exposure a plus!
- Consumer goods experience would be amazing!
Preferred Experience:
- MBA or advanced degree.
- Experience marketing to complex technical B2B audiences, including data center, hyperscale, colocation, or infrastructure customers.
- Experience with multi-brand marketing or post-acquisition integration.
- Experience applying AI and automation to content creation, repurposing, and campaign reporting.
Leadership Competencies:
- Integrated thinker: Connects strategy, channels, content, and communications into one cohesive campaign.
- Performance-driven: Uses data to prioritize investment and holds agencies and partners accountable for outcomes.
- Storyteller: Turns technical innovation into clear, credible messages for technical and business audiences.
- Digitally fluent: Adopts martech and AI capabilities where they improve reach, relevance, speed, or efficiency.
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At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.