Senior Director of Communications

Senior Manager of Communications
Position Overview
The Senior Manager of Communications is GirlTREK's communications strategist, responsible for shaping how the organization tells its story to members, donors, partners, and the public. This role develops messaging and positioning, manages media relations, writes compelling copy across channels, and ensures all communications reflect GirlTREK's voice and values. The Sr. Manager provides strategic communications support to marketing campaigns, partnerships, and programs.

Key Responsibilities
1. Communications Strategy & Messaging (30%)
Strategic Communications Leadership

Develop messaging and positioning for GirlTREK across all audiences (members, donors, partners, public)

Create content strategy - what to communicate, when, through which channels, and why

Steward GirlTREK's brand voice, tone, and storytelling approach

Ensure all communications reflect GirlTREK's values and cultural authenticity

Coordinate communications across divisions to ensure consistent narrative

Brand Voice & Messaging

Develop and maintain brand voice guidelines

Create messaging frameworks for programs, campaigns, and partnerships

Ensure consistency in how GirlTREK is represented across all communications

Adapt organizational messaging for different audiences while maintaining brand integrity

2. Media Relations & Public Relations (30%)
Media Strategy & Outreach

Develop PR strategy and media outreach plans to increase GirlTREK's visibility and public profile

Build and maintain relationships with journalists, editors, and media outlets

Identify media opportunities and story angles that advance organizational priorities

Pitch stories and secure media placements in target outlets

Media Management

Write and distribute press releases and media advisories

Respond to media inquiries in a timely and strategic manner

Coordinate interviews and media appearances for leadership

Prepare leadership for media appearances including talking points and media training

Monitor media coverage and track press mentions

Thought Leadership

Identify opportunities for op-eds, contributed articles, and thought leadership appearances

Write or support development of thought leadership content

Position organizational leaders as experts in Black women's health and wellness

3. Content Development & Copywriting (30%)
Marketing Support

Write compelling copy for marketing campaigns developed by VP of Brand Partnerships & Marketing

Write and edit email copy for member journeys, campaign emails, and member communications

Support campaign development with strong messaging and storytelling

Ensure all marketing copy aligns with brand voice and organizational values

Manage external comms vendors

Storytelling

Develop compelling narratives about GirlTREK's impact, mission, and community

Create member stories, testimonials, and impact case studies

Write content that brings programs to life and inspires action

Translate program work and data into accessible, engaging stories

Partnership Communications

Write partnership announcements, press releases, and communications materials

Support partnership activation with compelling messaging and copy

Develop content for partnership stewardship and reporting

Donor Communications

Support VP of Philanthropy with donor communications and campaign materials

Write donor-facing content including impact reports, campaign appeals, and stewardship communications

Ensure donor communications align with organizational messaging

4. Crisis Communications & Issues Management (10%)

Develop and maintain crisis communications protocols and templates

Lead organizational communications response during crises or sensitive situations

Coordinate with leadership on messaging and response strategy

Manage issues as they arise with appropriate urgency and strategic thinking

Conduct communications risk assessment and prepare for potential issues

Qualifications
Required:

6-8 years experience in communications, PR, journalism, or related field

Exceptional writing and editing skills across multiple formats and audiences

Media relations experience including pitching, press releases, and journalist relationships

Strong storytelling abilities and narrative development skills

Strategic communications thinking and ability to develop messaging frameworks

Brand voice stewardship and consistency management

Ability to write compelling copy under deadline pressure

Strong project management and ability to manage multiple priorities

Who you are:

You are a talented writer who thrives in fast-moving environments. You produce high-quality copy across various formats — email, web, press, campaigns — that is clear, compelling, and true to brand. You adapt voice for different audiences without losing what makes it distinct.

You're a strategist first, writer second. You don't wait to be told what to say — you develop messaging frameworks, identify what the organization should be communicating and when, and advise leadership on how to show up publicly. You hold the big picture while executing with precision.

You have real media relationships and know how to use them. You understand what journalists need, can develop story angles that serve both the reporter and the organization, and have a track record of placements you can point to. You don't wait for press to come to you.

Preferred:

Experience in nonprofit, social impact, or mission-driven organizations

Understanding of Black women's health, culture, and community

Crisis communications experience

Email copywriting and marketing copy experience

AP Style proficiency

Success Indicators

Media coverage secured including quality placements in target outlets

Messaging frameworks consistently applied across all touchpoints

Brand voice and communications quality maintained across all materials

Strong media relationships established and maintained

Copy quality and effectiveness demonstrated through campaign performance

Leadership satisfied with communications support and strategic counsel

Quick turnaround on high-quality written materials

Effective coordination with marketing and partnerships on integrated campaigns

Crisis communications handled effectively when needed

Reporting Structure
Reports to: VP of Brand Partnerships & Marketing

Collaborates with: VP of Philanthropy, Programs leadership, President, Executive Director

Compensation & Benefits

Position Type: Full-time, exempt

Location: Remote (with occasional travel for events and team meetings)

Salary: $90,800-$120,200 commensurate with experience & geographic location

Benefits: Comprehensive health coverage, 401(k) match, unlimited PTO, annual winter sabbatical (Dec 1-31), professional development support

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