AI SOCIAL MEDIA MARKETING MANAGER

AI SOCIAL MEDIA MARKETING MANAGER
SALES & MRKTG/ EXECUTIVE Full Time Technical Miami Beach, FL, US

2 days ago Requisition ID: 1781

Salary Range: $80,000.00 To $90,000.00 Annually

Grand Beach Hotels

Job Description: AI SOCIAL MEDIA MARKETING MANAGER

Position Summary

Grand Beach Hotels is seeking a creative, tech-savvy AI Marketing Specialist to develop engaging content, manage digital advertising campaigns, and support hotel marketing initiatives that drive room bookings and revenue.

The ideal candidate has hands-on experience with AI tools, strong writing and design skills, and the ability to use data to improve marketing results. This position combines AI-powered content creation and paid media with hotel marketing, including website updates, email campaigns, seasonal promotions, and local partnerships.

Essential Duties and Responsibilities

AI-Powered Content and Paid Media

Create engaging advertisements, short-form videos, and slideshows for Instagram, YouTube, and Facebook.

Write compelling advertising copy, headlines, taglines, and captions, and test variations to improve performance.

Use AI tools for image generation, video production, copywriting, and editing to increase creative output and efficiency.

Capture on-property content in Surfside that highlights the hotel’s guest experience, amenities, and services.

Plan, launch, and manage paid social campaigns, including audience targeting, budgets, and A/B testing.

Use AI tools and campaign data to prepare performance reports and recommend advertising budget adjustments.

Explore and implement AI agents and marketing automations to improve workflows and productivity.

Collaborate with Revenue Management and Sales to develop seasonal promotions, packages, and special offers that support occupancy during periods of lower demand.

Maintain fresh, accurate website content, offers, and imagery, and support search engine optimization efforts to increase direct bookings.

Plan and execute email marketing campaigns for past guests and loyalty members.

Maintain accurate and appealing hotel listings on online travel agencies, including Expedia and Booking.com, and manage the hotel’s Google Business Profile.

Monitor and respond to guest reviews on Tripadvisor, Google, and other platforms in accordance with hotel guidelines, and share relevant feedback with Operations.

Promote on-property dining, spa services, events, and amenities to hotel guests and local audiences.

Develop relationships with influencers, local partners, and media contacts to increase brand awareness.

Track hotel performance measures, including occupancy, average daily rate (ADR), revenue per available room (RevPAR), and direct booking share, and connect marketing results to these measures.

Support the annual marketing plan and budget.

Maintain consistent branding and messaging across marketing channels.

Required Qualifications

A degree in Marketing, Communications, Digital Media, Business, or a related field, or an equivalent combination of education and relevant experience. Recent graduates are encouraged to apply.

Demonstrated academic, professional, or project accomplishments.

A portfolio demonstrating social media content, advertising, video, or related creative work. Academic, personal, and independent projects are welcome.

Ability to interpret advertising dashboards, identify trends, and make recommendations supported by data.

Strong writing, editing, and communication skills.

A strong eye for design, visual storytelling, and brand consistency.

Ability to learn quickly, work independently, experiment with new approaches, and manage multiple projects.

Ability to work on-site in Surfside, Florida, or willingness to relocate.

Preferred Qualifications

Experience with AI agents, marketing automation, or automated workflows.

Familiarity with Meta Ads Manager, YouTube advertising, or Google Ads.

Video editing experience using CapCut, Adobe Premiere Pro, or similar tools.

Familiarity with email marketing platforms, website content management systems, or Google Analytics.

Hospitality, travel, or events marketing experience, including internships.

Compensation and Opportunities

Annual base salary of $80,000–$90,000 , plus a performance bonus.

Relocation assistance for the selected candidate, as applicable.

The opportunity to help shape how Grand Beach Hotels uses AI to strengthen its marketing and drive business results.

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