Marketing Manager

Win the kid’s heart and the parent’s cart.

MGA Entertainment is home to some of the world’s most loved toy brands, and we’re looking for a Manager, Marketing Activation to bring one of our Preschool brands to life across the U.S.

Preschool is a dual-audience business: the child is the fan, and the parent is the buyer. You’ll build campaigns that delight one and convert the other, owning everything from the content and social calendar to the creator roster, retail activations, and the performance read that follows.

This is a hands‑on role. You’ll be in the work, building the campaign, reviewing the creative, and course‑correcting in real time. If you know how to market in the kids space and love moving fast, this is your role.

What you’ll do

Own integrated U.S. campaigns across digital, social, experiential, and retail, from planning through optimization

Own the go‑to‑market plan for every product launch, in lockstep with Brand and Planning

Lead consumer‑facing experiential activations

Lead social strategy across Instagram, Meta, TikTok, and YouTube, with a clear point of view on where preschool parents actually spend their time

Build and manage a creator roster of top Mom and Toy creators, from briefing through performance review

Direct Creative and external partners to deliver platform‑native, on‑brand assets

Own the content calendar to keep fans engaged between launch moments

Partner with Sales and Merchandising on U.S. retail activation and retailer‑specific programs at top accounts

Lead bi‑weekly calls with international sales teams as their central point of contact for campaigns and assets

Manage agency partners and track campaign budgets

What you bring

5+ years in consumer marketing, ideally in toys, entertainment, or CPG

A track record of successful multi‑channel campaigns

Strong knowledge of social platforms, influencer marketing, and content creation

Experience collaborating across teams and managing multiple stakeholders

An analytical mindset, with experience tracking and reporting campaign performance

Bachelor’s degree in Marketing, Business, or related field

Knowledge of children’s digital media regulations, including COPPA

Familiarity with global toy or entertainment markets

Experience with tools like Google Analytics or Sprout Social

Why MGA
You’ll help grow a globally recognized brand in a collaborative, inclusive environment, with competitive compensation and real opportunities to advance your career.

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