Lead Marketing & Communications Strategist

Benefits: Health insurance
Paid time off
Vision insurance
401(k)
Competitive salary
Dental insurance
LEAD MARKETING & COMMUNICATIONS STRATEGIST The Lead Marketing & Communications Strategist at Bonton Farms serves as the strategic leader of the organization's brand, messaging, and integrated communications efforts. This role is responsible for developing and executing comprehensive marketing strategies that amplify Bonton Farms' mission, increase community engagement, strengthen donor and stakeholder relationships, and drive revenue growth across social enterprises.
This position operates with a high degree of discretion and independent judgment, advising executive leadership on brand positioning, storytelling, campaign strategy, and audience engagement. The Strategist collaborates cross-functionally to ensure cohesive messaging that reflects Bonton Farms' mission of transforming lives through community, health, and opportunity.
KEY RESPONSIBILITIES: Strategic Marketing Leadership Develop and execute integrated marketing and communications strategies aligned with organizational goals.
Advise executive leadership on brand positioning, messaging priorities, and audience engagement strategies.
Identify opportunities to expand reach, strengthen impact storytelling, and increase social enterprise revenue.
Establish annual marketing objectives, KPIs, and performance benchmarks.
Brand & Message Stewardship Serve as the guardian of Bonton Farms' brand identity and voice across all platforms.
Ensure consistency in visual identity, tone, and messaging.
Oversee brand standards and messaging frameworks for internal and external communications.
Campaign Development & Execution Lead development of multi-channel campaigns supporting:
Fundraising initiatives
Community programming
Social enterprises (Market Café, Coffeehouse, Grocery Connect, etc.)
Events and milestones
Coordinate digital, print, media, and on-site marketing efforts.
Oversee content calendars and campaign timelines.
Content Strategy & Storytelling Develop compelling, mission-driven narratives that highlight community transformation.
Collaborate with program leaders to capture impact stories.
Oversee creation of digital content, website updates, email communications, and promotional materials.
Analytics & Performance Optimization Track marketing performance metrics and campaign effectiveness.
Analyze engagement, conversion, and revenue data to inform strategy adjustments.
Provide executive leadership with regular performance reports and strategic recommendations.
Cross-Department Collaboration Partner with Development, Operations, Programs, and Social Enterprise teams to align marketing efforts with organizational priorities.
Support fundraising proposals, grant storytelling, donor communications, and sponsorship materials.
Participate in leadership discussions to integrate marketing into strategic planning.
Vendor & External Partner Management Manage relationships with designers, photographers, media outlets, and contractors.
Oversee creative production and ensure high-quality deliverables.
Negotiate vendor agreements within approved budget parameters.
ADDITIONAL RESPONSIBILITIES: Represent Bonton Farms at community events and networking engagements.
Support executive communications and public relations efforts.
Contribute to visitor experience through signage, storytelling, and on-site engagement tools.
Maintain organized archives of marketing assets and media resources.
QUALIFICATIONS: Required: Bachelor's degree in Marketing, Communications, Public Relations, or related field.
Minimum 3-5 years of progressive marketing experience.
Demonstrated experience developing and executing strategic marketing plans.
Strong writing, editing, and storytelling skills.
Experience analyzing campaign data and optimizing performance.
Ability to operate independently and exercise sound professional judgment.
Preferred: Experience in nonprofit marketing or social enterprise promotion.
Graphic design and/or video production skills.
Knowledge of SEO, Google Analytics, and email marketing platforms.

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