Paid Media Specialist

This role is responsible for developing, executing, and optimizing paid media campaigns across multiple digital platforms, primarily Meta (Facebook & Instagram) to drive measurable growth. The individual partners closely with the Direct Response team to align targeting, creative, and funnel strategy with campaign objectives. Core responsibilities include managing budgets, analyzing performance data, and implementing optimizations to maximize ROI. Success in this role is defined by delivering high-quality leads, scalable acquisition, and media strategies that align with 10X Health's brand and revenue goals.
SUCCESS LOOKS LIKE Marketing campaigns are reaching the right target audience due to using up to date and emerging techniques
Providing insights that go above simple metrics like CPL and giving informed decisions on where to spend, how much to spend, and how fast we can spend, which increases results
OBJECTIVES Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
Provide ongoing actionable insights into campaign performance to relevant stakeholders
Define, measure, and evaluate relevant paid media KPIs
Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
Understand the entire customer journey and how what we say in an ad build the foundation for much bigger conversion in the future
Oversee and manage overall paid media budget
Ensure paid ads have a clean, organized structure and that best practices for structure are documented
Conduct in-depth keyword and website research, ad grouping and audience targeting
Define metrics and analyze program success, track and forecast utilization growth and engagement
Utilize Hubspot CRM to create effective customer service and retention strategies for marketing programs
Perform beta tests on new initiatives to validate performance and establish standard operating procedures prior to company-wide roll out
Make recommendations on key investments and innovations necessary within paid media to maintain a competitive advantage
Conduct daily deal audits and attribute revenue to the correct campaigns.
COMPETENCIES Deep understanding of Meta’s advertising ecosystem, including Advantage+ structures, Andromeda best practices, CAPI implementation, event/signal optimization, and creative distribution mechanics to drive scalable performance.
Strong paid media strategy or planning experience with business vision and ability to link marketing strategy and results to financial goals
Understanding of digital, traditional, social media and strategic marketing opportunities
Highly proficient with computers, Mac, Google G Suite, Hubspot and various marketing related technologies
Understand current and emerging trends in digital marketing, mobile marketing, and automation
Ability to manage AdWords, FaceBook/Instagram, TikTok, Youtube and LinkedIn campaigns efficiently with a focus on optimization
Possess intermediate level of financial acumen to adhere to ad budget
Data-driven mindset to measure relevant KPIs and recommend decisions based on results
Proficiency in tracking, attribution, and analytics tools (HubSpot, GA4, Databox) to ensure accurate revenue attribution
EDUCATION AND EXPERIENCE At least 5 or more years’ experience managing AdWords, Facebook/Instagram, TikTok, YouTube and LinkedIn campaigns
PHYSICAL REQUIREMENTS Prolonged periods of time sitting at a desk or computer
COMMITMENT TO DIVERSITY As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10XHealth recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

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