Social Media Manager

Work hybrid from Tampa, FL and own the full Ox Strong Moving brand experience across social, video, design, and community presence. This full-time W-2 role blends content creation, graphics and print production, influencer coordination, and marketing operations, so you can build audience growth with clear goals and measurable results.

You’ll plan, shoot, design, edit, post, and then evaluate what’s working. The Social Media Manager works closely with the Marketing & Franchise Development Manager, the Founder, and branch teams, and reports performance through monthly analytics and lead tracking systems.

What you’ll do

Own day-to-day social media across Instagram, Facebook, TikTok, LinkedIn, YouTube and the Google Business Profile

Build and run a monthly content calendar, writing captions and scheduling posts, Reels, Stories and Shorts

Grow followers, engagement, and reach with a plan and measurable monthly goals

Engage daily by replying to comments and DMs, interacting with partners and community accounts, and keeping the grid organized and on-brand

Monitor trends and viral formats, adapting them for a moving brand

Deliver a monthly analytics report with insights and next steps across all platforms

Support Google review efforts by sharing 5-star reviews and testimonials as content

Plan and run photo and video shoots at moves, branches and events, including scripting, shot lists, and equipment setup (camera, gimbal)

Edit short-form video in Adobe Premiere Pro including captions, audio, sound effects, and music

Design thumbnails, reel covers, and post graphics

Upload and organize all footage and finished content in Google Drive

Create franchise development content, including franchisee validation videos and LinkedIn posts

Apply brand guidelines (logo, fonts, colors) to protect the Ox Strong brand across everything produced

Design print and digital materials such as flyers, brochures, business cards, referral program cards, QR code materials, event signage, table covers, and vehicle wraps

Design apparel and merch including crew shirts, branch tees, uniforms, and promotional items

Coordinate with printers and vendors (VistaPrint, Custom Ink, local print shops) for proofs, pricing, orders, and pickups

Build and update branded marketing kits for new branches and franchise owners

Partner with the web agency on updates like testimonial pages and franchise website changes

Research and contact local influencers, manage inbound influencer requests, and coordinate influencer moves and deliverables

Track influencer partnerships and payouts in tracking sheets

Support Referral Programs by preparing visit routes and materials, logging visits, tracking referred leads, and reviewing realtor-referred jobs in SmartMoving to process payouts

Update the Weekly + Monthly ROI Tracker by lead source and branch

Track marketing spend, submit spend forms, and reconcile invoices and receipts

Represent Ox Strong at community events and sponsorships, including booth setup, giveaways, and capturing content

Create Loom training videos and templates and help onboard new marketing team members

Attend weekly marketing meetings, manage tasks in Asana , and monitor social, info, and referral inboxes daily

What you bring

3+ years of experience as a Social Media Manager

Proof of growing a company’s social presence with a portfolio that includes real before-and-after results (followers, engagement, reach, or leads) driven by you

A strong graphic design portfolio covering social, print, and branding

Advanced Adobe Creative Cloud skills: Photoshop, Illustrator, InDesign, Premiere Pro and Lightroom; plus Canva

Experience shooting and editing short-form video for social media

Strong writing skills for captions, posts, and scripts

Highly organized and self-managing with the ability to juggle multiple projects and deadlines

Comfortable with Google Workspace (Drive, Sheets) and social media analytics

Based in or near Tampa Bay , with a valid driver’s license and reliable transportation

Willing to travel (mostly within Florida, sometimes out of state as needed), including some evenings and weekends

Your own equipment for shoot days (camera, microphone, etc.)

Tools you’ll use

Instagram, Facebook, TikTok, LinkedIn, YouTube, Google Business Profile

Google Drive, Google Workspace, Google Sheets

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom) and Canva

SmartMoving, Asana, Loom

Meta Business Suite, Later, Buffer, Metricool

VistaPrint, Custom Ink

Schedule, location, and pay

Full-time , Monday to Friday

Hybrid in Tampa, FL 33619 (work-from-home and in-person days for shoots, events, and branch visits across Florida)

Travel: mostly within Florida , sometimes out of state as needed

$45,000–$60,000/year (W-2)

Preferred background

Experience in home services, moving, franchising, or local business marketing

Experience with a CRM such as SmartMoving or HighLevel, plus Asana and Loom

Daily use of AI tools such as Claude, ChatGPT, or Gemini

Experience with scheduling tools (Meta Business Suite, Later, Buffer, or Metricool) and paid social basics

Photography skills and experience with a gimbal or drone

Experience managing influencer partnerships

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