Director of Sales and Marketing

Director of Sales & Marketing - Senior Living Community
Location: Bethesda, MD

Department: Director of Sales & Marketing

OPEN POSITION:
Director of Sales & Marketing

SCHEDULE:

Full-Time

40 Hours per Week

Occasional Weekends and Evenings

Local Travel Required

Flexibility Offered

COMPENSATION:

$110,000 to $115,000 Base Salary, dependent on experience

Monthly Commission

20% Annual Bonus

Additional Performance-Based Bonuses

Paid Time Off

Paid Holidays

Health / Dental / Vision Insurance

401k

LOCATION:

Bethesda, Maryland

local travel required

COMPANY PROFILE:
Founded in 2010, this organization currently operates eight (8) senior living communities across four (4) states. Their facilities boast exceptional services in independent living, assisted living, memory care, rehabilitation, and more.

POSITION DESCRIPTION:
The Director of Sales will be responsible for developing and executing strategic sales plans that drive occupancy, revenue growth, and brand awareness across the organization. The Director will lead a high-performing team, establish measurable goals, and align sales initiatives with the overall business strategy in the senior living industry.

Specific duties of the role include, but are not limited to:

partner with executive leadership to define short- and long-term growth plans

analyze market trends, competitor activity, and industry developments to guide sales strategy

build strong partnerships with community executive directors and sales leaders

drive census and revenue growth across all communities

establish sales goals, performance metrics, and incentives

strengthen referral networks and expand community outreach programs

build strong partnerships with community support specialists

recruit, mentor, and retain top talent across the sales and marketing teams

set performance expectations and provide ongoing coaching and professional development

foster a culture of accountability, collaboration, and customer-centered service

develop and manage departmental budgets

The Director will work closely with clinical and administrative leadership across the organization, providing regular updates on lead generation, conversion rates, occupancy growth, and campaign performance.

REQUIREMENTS:

Bachelor’s Degree, relevant field

10+ years progressive sales and marketing experience

5+ years sales and marketing leadership experience

experience in the senior living industry strongly preferred

experience in related fields accepted (home care, hospice, etc.)

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