Trade Marketing Specialist

A leading consumer products company is launching a new division and is seeking a Trade Marketing & Visual Merchandising Manager to help build its retail presence from the ground up. This is an opportunity to play a key role in a new division — shaping how brands show up in-store, driving retail excellence, and ensuring high-quality execution across retail locations.

Overview
Ensure the successful rollout of new brand point-of-sale materials (POSM), including soft and semi-personalization, by driving retail excellence and high-quality execution, while supporting the merchandising and visual strategy for the division.

Key Responsibilities

Build the Category / Brand retail strategy in line with division and brand objectives and priorities

Manage Category / Brand POSM end-to-end — from budget, retro-planning, and supplier brief, through production and shipping, to follow-up and reporting

Visuals

Manage Category / Brand visuals and videos end-to-end — from budget, retro-planning, and supplier brief, through printing and shipping, to follow-up and reporting

Planograms and Guidelines

Create how-to documents to guide field managers and in-store teams in implementing the new retail expression

Create planograms for all capex configurations

Data Management

Maintain, update, and optimize merchandising databases

Follow up on POSM / visual stock

Manage store attribution — assign POSM and visual productions to individual locations

Gather pictures and feedback from the field to enhance retail excellence in top locations

Build strong relationships with field teams and suppliers to ensure a smooth rollout

What We're Looking For

Experience in visual merchandising, trade marketing, retail activation, shopper marketing, or in-store marketing

Consumer products, retail, specialty retail, wholesale, or distributor channel experience preferred

Hands-on experience managing POSM / point-of-sale materials, in-store visuals, and planograms

Strong end-to-end project management skills — budgets, timelines / retro-planning, supplier briefs, production, shipping, and reporting

Comfort working with data, databases, stock tracking, and reporting

Detail-oriented and highly organized, with the ability to manage multiple brands, projects, and deadlines at once

Strong communication skills and the ability to build effective working relationships with field teams, cross-functional partners, and external suppliers

A practical, execution-focused mindset — someone who enjoys seeing a brand come to life in-store

#J-18808-Ljbffr