Trade & Channels Marketing Specialist

JOB SUMMARY The Trade and Channels Marketing Specialist assigned in the US locations collaborates closely with the Trade and Channels Marketing Manager in conceptualizing, implementing, and managing creative sales solutions in retail and channels through careful trade area analysis, strategic sales building initiatives, appropriate promotional programs, effective merchandising, innovative customer touch point activities, and consumer insight--- all of which should be consistent to the Brand, Product, Restaurant (BPR) guidelines.
The primary responsibilities include but not limited to implementing marketing strategies for existing and emerging business channels (e.g. delivery, online and institutional) that will drive growth by expanding the target consumer base, ensuring smooth execution of all systemwide marketing activities (i.e. New Product Launches, Promotions, and Merchandising) and local marketing activities.
This role will also assist in driving brand growth by ensuring the execution of innovative marketing programs and assist in addressing trade area nuances by expanding the consumer base, driving sales initiatives, and guaranteeing brand consistency across various marketing platforms.
ESSENTIAL FUNCTIONS TradeMarketing Support Contribute to the development, implementation, and evaluation of product launch merchandising, planograms, and cross-selling initiatives aligned with shopper behavior and brand recipe.
Provide operational support and recommendations for store opening activities and regional store marketing development.
Collaborate on aligning operations, Marketing, and other teams to execute effective sales-generating promotions and brand activations in line with brand essence.
Assist in managing, regulating, and scheduling Marketing’s communications including merchandising and sampling calendars.
Support the execution of brand initiatives in line with brand guidelines.
Assist in monitoring and analyzing competitor activities to recommend responsive strategies.
Assist in identifying retail trade area-specific issues and executing local store marketing programs to address them.
Support in preparing post-promo evaluation reports and proposing actionable steps.
ChannelMarketing Assistance Collaborate on developing and implementing marketing strategies across different channels (e.g. delivery, online, institutional) while ensuring consistent brand application.
Contribute to conceptualizing and recommending sales-building strategies across business channels.
Assist in ensuring seamless alignment and implementation of marketing activities across all channels.
Support in maintaining proper and consistent use of branding and trademarks across channels.
Act as proactive contributor to the company's competitive intelligence efforts and continuously seek ways to enhance the brand's competitive positioning in the market, staying on top and being the eyes and ears regarding brand competitors.
StoreOpening Support Conceptualize and execute store opening activities and promotions.
Develop and lead store opening event programs.
Contribute actively to the company's competitive intelligence efforts, always seeking ways to bolster the brand's market position. Stay vigilant and informed about store openings, retail trade areas, and influential activities to maintain a competitive edge.
Others Collaborate and initiate business meetings with stakeholders, internal support functions, and external clients to achieve desired results related to the department’s projects.
Manage allocated budget for project/s and/or assigned brand/units/department.
Manage significant timelines and deliverables as agreed.
Perform other job or marketing expertise-related assignments to develop oneself and share one’s expertise resulting in supporting work efficiencies.
JOB SPECIFICATIONS Education Bachelor's degree in marketing, Management, Communication Arts, or any equivalent related course.
Experience At least 2 years of relevant experience in Marketing, Trade Marketing, Channel Marketing, and/or Local Marketing within retail or a related industry, preferred or any equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.
Skills and Essential Traits Analytical Skills: Ability to assist in analyzing consumer behavior data and deriving actionable insights. Able to think critically and logically, interpret and solve problems.
Collaborative Skills: Strong teamwork orientation, capable of collaborating across departments effectively.
Brand Understanding: Understanding of brand essence and the significance of consistent brand representation across channels.
Excellent communication skills, both written and verbal, with the ability to effectively communicate complex information to stakeholders at all levels and to support coordination and strategy alignment.
Digital Familiarity: Basic familiarity with digital marketing platforms and tools.
Adaptability: Ability to adapt to changing market trends and consumer behavior.
Attention to Detail: Completes work tasks with thoroughness, accuracy, and consistency.
Multitasking: Able to multitask and perform in a deadline-sensitive environment.
Time Management: Able to work in a fast-paced environment with significant deadlines and with a sense of urgency.
Dependability: Can be counted on to produce high-quality work promptly.
Core Competencies C.A.M.P. requirements
Creating the Business
Advancing Personal Excellence
Managing the Business
Promoting People Processes
Essential Traits, Tasks & Interest (as assessed using HR tool)
Self-Motivated
Collaborative
Balance of Frank and Diplomatic (Tactful) with warmth & empathy
Innovative/Creative& Resourceful
Stress Management and Pressure Tolerance
Certain
Precise (high attention to details and accuracy)
Persistent
Takes Autonomy
Planning, Organizing and time management
Flexible
Analytical, Analyzing Pitfalls and Judgment
Influencing and enforcing skills
Interpersonal Skills
Open/Reflective
People Oriented
Handling Conflict
Competitive intelligence and curiosity
Behavioral Attributes (live the core values of the organization)
Customer Focus
Speed with Excellence
Spirit of Family and Fun
Humility to listen and learn
Integrity
Non-Essential Duties and Responsibilities (indicate items to be included) Perform administrative duties as necessary i.e. making copies, filing, etc.
Prepare/support department plans, objectives, and key result areas and prepare the performance goals and measures.
Prepare management reports.
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