Jobgether is hiring: Web Marketing Manager in New York

Web Marketing Manager

Take ownership of the digital experience and performance of a large, multi-brand website ecosystem spanning more than 200 websites. As Web Marketing Manager, you will lead SEO execution, conversion rate optimization, experimentation, technical web delivery, and digital analytics. You will serve as the primary connection between Marketing and IT, turning business priorities into clear technical requirements and successful website improvements. Working closely with Content, Paid Media, Brand, and Email Lifecycle teams, you will identify opportunities to improve traffic, engagement, and conversion. You will oversee the testing roadmap, use data to guide decisions, and help ensure website changes support strong search performance and user experiences. This hands-on leadership role also includes managing and mentoring analysts while helping establish scalable digital marketing practices across a broad portfolio of websites.
Requirements:

Bachelor's degree in Business, Marketing, Analytics, or a related discipline, or equivalent professional experience.
At least 5 years of experience in web management, conversion rate optimization, experimentation, and web analytics.
Demonstrated experience managing A/B tests from hypothesis development through final analysis and reporting.
Working knowledge of sample size, test duration, and statistical significance, with the ability to guide and teach others on effective experiment design.
Required experience running experiments on websites with relatively low traffic volumes.
Strong hands-on expertise with Google Analytics 4 (GA4) and experience using a business intelligence platform such as Domo or an equivalent tool.
Experience collaborating with IT teams or developers on technical specifications, project prioritization, and user acceptance testing.
Practical SEO knowledge, including experience conducting SEO audits, collaborating with SEO specialists, or resolving technical SEO issues.
Strong organizational and project management skills, with the ability to coordinate multiple initiatives and competing priorities.
Excellent cross-functional communication and collaboration skills, including the ability to explain technical and analytical findings to non-technical stakeholders.
Benefits:

Annual salary range of $90,000–$105,000 USD.
Full-time employment.
Home-office-based position.
The role offers opportunities to lead a broad digital portfolio, develop team capabilities, and influence website performance and marketing strategy across multiple brands.