Company: Green Jeeva LLC
Location: USA
Position: Chief Marketing Officer (CMO)
Department: Marketing & Business Development
Employment Type: Full-Time
About Green Jeeva LLC
Green Jeeva LLC is a leading supplier of natural ingredients, botanical extracts, herbs, spices, probiotics, excipients, and specialty ingredients for the nutraceutical, dietary supplement, food, and wellness industries. We are committed to delivering high-quality ingredients and innovative solutions to customers across global markets.
Job Summary
We are seeking an experienced and strategic Chief Marketing Officer (CMO) to lead Green Jeeva LLC's overall marketing strategy, brand positioning, and market expansion initiatives in the USA and international markets. The ideal candidate will drive revenue growth, strengthen brand presence, develop innovative marketing strategies, and align marketing initiatives with the company's overall business objectives.
Key Responsibilities
- Marketing Strategy & Leadership
- Develop and execute comprehensive marketing strategies aligned with business goals.
- Lead the overall marketing function, including digital marketing, branding, product marketing, and communications.
- Establish marketing objectives, budgets, KPIs, and performance metrics.
- Brand Management & Positioning
- Strengthen Green Jeeva's brand identity and market positioning in the USA.
- Develop strategies to enhance brand awareness, credibility, and customer engagement.
- Oversee corporate communications, PR, content marketing, and brand campaigns.
- Digital Marketing & Growth
- Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and website optimization.
- Drive lead generation, customer acquisition, and marketing-driven revenue growth.
- Leverage marketing analytics, CRM, and automation tools to improve campaign performance.
- Market Research & Business Development
- Identify emerging market trends, customer needs, and competitive opportunities.
- Develop go-to-market strategies for new products and ingredient categories.
- Collaborate with sales and business development teams to expand market share and generate new business opportunities.
- Team Management & Collaboration
- Build, mentor, and lead a high-performing marketing team.
- Work closely with sales, product development, operations, and leadership teams.
- Drive cross-functional initiatives to improve customer experience and business performance.
- Performance & Budget Management
- Manage marketing budgets and ensure optimal ROI on marketing investments.
- Monitor campaign effectiveness, market share, customer acquisition, and revenue contribution.
- Present marketing performance reports and strategic recommendations to senior leadership.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 12–15+ years of progressive marketing experience, with significant leadership experience as a CMO, VP Marketing, or Marketing Director.
- Proven experience in the nutraceutical, dietary supplements, natural ingredients, food ingredients, or wellness industry is highly preferred.
- Strong understanding of the US B2B market and experience managing large-scale marketing initiatives.
- Demonstrated success in brand development, digital marketing, demand generation, and revenue growth.
- Experience leading and managing cross-functional marketing teams.
- Strong strategic thinking, leadership, communication, and analytical skills.
- Strategic Marketing & Business Planning
- Brand Positioning & Management
- Digital Marketing & Lead Generation
- B2B Marketing & Market Expansion
- Product Marketing & Go-to-Market Strategy
- Marketing Analytics & ROI Optimization
- Team Leadership & Stakeholder Management
- Budgeting & Performance Management
A results-driven marketing leader with a strong understanding of the US nutraceutical and natural ingredients industry, capable of building a powerful brand, driving customer acquisition, expanding market presence, and contributing directly to Green Jeeva LLC's long-term business growth.