Social Media & Content Marketing Specialist

Location 880 Grand Blvd,Deer Park, NY, 11729,United States Base Pay $22.00 - $26.00 / Hour Employee Type Part-Time Non-Exempt
Description
About Hypotency
Hypotency is redefining the cannabis retail experience with a sophisticated, upscale dispensary where service, education, and hospitality come first. Our goal is to be one of New York's premier cannabis destinations.
The Role
We're looking for a creative, organized, results-driven Social Media & Content Marketing Specialist to own Hypotency's social media presence from concept through publishing and reporting. You'll create compliant, on-brand content that grows our adult audience, drives store traffic, and tells the Hypotency story, working closely with our General Manager, Front End Manager, and Inventory Manager.
What You'll Do

Plan and maintain a monthly content calendar aligned with promotions, product launches, and events.
Create original photo, short-form video, graphic, and written content across social media, website, email, and in-store materials.
Schedule and publish content, and keep profiles, links, store hours, and listings current.
Engage with our community by responding to comments, messages, and reviews, and escalating concerns to leadership.
Cover in-store events and coordinate content with vendors, brand partners, and creators.
Track performance, test new ideas, and deliver concise monthly reports with recommendations.
Ensure all content complies with New York State Office of Cannabis Management (OCM) regulations and platform policies.
Manage account security, access, and content approvals and permissions.

What You Bring

2+ years of experience managing business or brand social media accounts.
A portfolio showing content you personally created and the results it delivered.
Strong writing, editing, and storytelling skills.
Short-form video editing and basic design skills using tools such as Canva, Adobe Creative Suite, or CapCut.
Experience with scheduling tools, analytics, and reporting.
Strong organization, sound judgment with regulated content, and the ability to work independently.
Availability for occasional evenings, weekends, and events.
Must be 21 or older and eligible to work in the New York State cannabis industry.

Nice to Have

Cannabis or other regulated industry marketing experience.
Knowledge of OCM marketing and advertising regulations.
Luxury retail, hospitality, or lifestyle brand experience.
Photography, videography, or advanced design skills.

Hypotency is an Equal Opportunity Employer and does not discriminate on the basis of any status protected by applicable federal, New York State, or local law. Reasonable accommodations are available to qualified individuals with disabilities throughout the application process.
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