Social Media Specialist

Overview Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
Comprehensive health benefits that start day 1
Student Loan Repayment Assistance & Reimbursement Programs
Family-focused benefits
Wellness incentives
Ongoing mentorship, development, and leadership programs
And more
Description Job Summary
The Social Media Specialist supports the execution of organizational social media strategies through the day-to-day management of institutional social media channels. This role plans, creates, schedules, publishes, and monitors content that advances strategic communications objectives and engages audiences across multiple platforms. The position manages content calendars and publishing workflows, develops multimedia content, monitors audience engagement and performance, and collaborates with internal stakeholders to promote organizational programs, initiatives, and impact.
Primary Duties and Responsibilities
Content Planning and Publishing
Maintains the editorial calendar across social media platforms
Schedules and publishes content using social media management tools
Coordinates publishing timelines with internal stakeholders
Ensures timely execution of campaigns and recurring content
Content Creation
Writes engaging social media copy tailored to individual platforms and audiences
Creates graphics using approved templates and brand standards
Captures photography and short-form video content
Performs basic video editing and develops social-first content
Adapts existing content into platform-specific formats
Community Management
Monitors comments, messages, and audience engagement across social media channels
Responds to inquiries in accordance with established guidelines
Escalates issues requiring leadership review
Fosters positive audience engagement across social media platforms
Performance Monitoring and Reporting
Tracks content performance and audience engagement metrics
Assists with monthly social media performance reporting
Recommends opportunities to improve audience engagement and content performance
Monitors social media trends and competitor activity
Collaboration and Event Support
Coordinates with communications, creative, marketing, and other internal teams to support social media initiatives
Attends events to capture social media content
Collaborates with faculty, students, staff, and other stakeholders to develop story ideas
Supports live social media coverage of key institutional events
Brand Stewardship and Content Standards
Ensures social media content aligns with established brand standards
Maintains accessibility and platform best practices
Follows established editorial guidelines and content approval workflows
Additional Duties as Assigned
Travel:
Travel between Emory operating units and affiliated sites may be required
Work Type:
Hybrid employee - may split time between working remotely and working in the office
Minimum Required Qualifications
Education:
Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience:
2+ years of professional social media experience, including experience managing organizational social media accounts, creating graphics and short-form video content, and using social media scheduling platforms
Knowledge, Skills, and Abilities (Required)
Excellent writing, editing, and social media content development skills
Knowledge of social media platforms, publishing practices, and audience engagement strategies
Ability to create graphics, photography, short-form video, and other social media content
Familiarity with Canva and Adobe Creative Suite
Ability to use social media scheduling and publishing platforms
Ability to monitor social media engagement and content performance metrics
Strong organizational skills with the ability to manage content calendars, publishing schedules, and multiple priorities
Ability to collaborate effectively with communications, marketing, creative, and other organizational stakeholders
Knowledge of brand standards, editorial guidelines, and social media best practices
Knowledge of accessibility standards for digital content
Preferred Qualifications
Experience:
Experience in higher education, healthcare, or nonprofit communications
Experience with photography and videography
Experience using analytics dashboards
Physical Requirements: PHYSICAL REQUIREMENTS (Medium Max 25 lbs.): Up to 25 lbs., 0-33% of the workday (occasionally); lifting up to 25 lbs. maximum; carrying objects up to 25 lbs.; occasional to frequent standing and walking; occasional sitting; close eye work, including computers, typing, reading, and writing; physical demands may vary depending on assigned work area and work tasks. Environmental Factors: ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: blood-borne pathogen exposure, biohazardous waste, chemicals, gases, fumes, vapors, communicable diseases, electrical shock, floor surfaces, hot/cold temperatures, indoor/outdoor conditions, latex, lighting, patient care/handling injuries, radiation, shift work, and travel. Use of personal protective equipment, including respirators, may be required. Environmental conditions may vary depending on assigned work area and work tasks.

#J-18808-Ljbffr