Position Overview
The Marketing Coordinator plays a key role in supporting the Trade Marketing team across both Off-Premise and On-Premise channels. Reporting directly to the Off-Premise Marketing Manager, this role drives trade marketing execution, manages point-of-sale (POS) and sampling logistics, maintains brand guidelines, and supports account-level activations to maximize brand visibility and rate of sale.
Key Responsibilities
POS & Logistics Management
· Oversee POS ordering, inventory tracking, kitting, and distribution logistics to ensure field teams and key accounts receive materials on time.
· Monitor warehouse inventory levels, track fulfillment, and reconcile stock across distribution hubs.
Trade Marketing & Account Support (Off-Premise & On-Premise)
· Support both Off-Premise and On-Premise trade marketing initiatives, serving as a key liaison for trade collateral and execution materials.
· Drive account-level strategies that increase rate of sale, brand visibility, and distribution density across key market accounts.
· Collaborate with sales and marketing teams to align trade tools with localized commercial goals.
Sampling & Field Activations
· Support with sampling logistics, staffing agencies, scheduling, and field recaps for field initiatives and events.
· Analyze post-event summaries and field performance recaps to evaluate ROI and provide key insights for future activations.
Brand Asset & Playbook Management
· Maintain, organize, and distribute brand execution playbooks, guidelines, and digital asset libraries for cross-functional teams and external partners.
· Ensure marketing materials, assets, and trade collateral adhere strictly to brand standards and regional compliance guidelines.
Cross-Functional Collaboration & Administration
· Support the Off-Premise Marketing Manager with vendor communications, budget management, and invoice processing.
· Assist in prepping meeting materials, presentations, and channel performance recaps for leadership and cross-functional partners.
Qualifications & Key Requirements
· Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
· Experience: 1–2 years of experience in marketing, trade marketing, field marketing, or beverage/CPG industry experience preferred.
· Logistics & Organization: Strong organizational skills with demonstrated success managing inventory, logistics, and vendor relationships.
· Agency Management: Experience coordinating with staffing or event agencies for field activations and sampling programs.
· Communication: Excellent written and verbal communication skills; ability to collaborate effectively across sales, marketing, and agency partners.
· Software Skills: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and digital asset management systems/cloud drives.
· Adaptability: Proactive self-starter with the ability to manage multiple priorities in a fast-paced environment.