Marketing Manager - Partnerships

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.
Job Description The Marketing Manager - Partnerships owns Rally House's marketing relationships with vendors, leagues, and brand partners. This includes running co-op programs with existing partners and growing new revenue through existing and new partnerships. This individual leads partnerships from start to finish finding the opportunity, positioning Rally House, negotiating terms, working through contracts with legal, executing creative campaigns across in-store and digital, and reporting results back to partners. The role also works with accounting to make sure every partnership is billed and paid accurately and on time. This position works cross-functionally with buying, ecommerce, creative, stores, legal, accounting, and the league marketing leads.
Responsibilities Partner Relationships Manages day-to-day relationships between Rally House and its vendor and league partners
Leads recurring partner meetings, presenting upcoming opportunities and positioning what Rally House and each partner can do together
Serves as the main point of contact for partner communication, approvals, and brand guidelines
Manages renewals and grows the value of existing partnerships year over year
Co-op Programs Drives the strategy for co-op programs with vendor and league partners
Builds the annual co-op calendar and aligns it with merchandising, league, and seasonal priorities
Assists with campaign execution and makes sure partner deliverables are met as contracted
Leads analysis and delivers performance recaps back to each partner
New Business and Sponsorships Seeks out new partners and sponsorship opportunities that bring in marketing commitment dollars
Builds and maintains a pipeline of prospective partners with revenue targets
Develops sell-in decks and a menu of Rally House marketing assets, such as email, SMS, social, site placements, and in-store signage
Deal Management Owns deals from start to finish, from first conversation through signed contract
Negotiates terms and works with legal on contract drafting, review, and redlines
Tracks contract terms, deliverables, and deadlines for every active partnership
Omnichannel Execution Ensures partner campaigns are pulled through both in-store and digital channels
Coordinates with creative, ecommerce, merchandising, and store teams on partner campaign execution
Finance and Reporting Partners with accounting to invoice partners, collect payments, and send payments on time and accurately
Tracks partnership revenue and spend against annual goals
Reports on partnership ROI and recommends where to grow, renew, or exit
Skills and Knowledge Ability to analyze campaign performance and apply insights to future planning
Ability to manage complex relationships across multiple external partners
Cross-functional collaboration experience across marketing, ecommerce, merchandising, and retail teams
Strong financial management including budgeting, tracking, and reimbursement processes
Strong negotiation and vendor management capabilities
Strong organizational and project management skills
Strong partnership marketing and co-op advertising experience
Understanding of sports marketing, licensing, or retail partnership ecosystems
Qualifications 5+ years of experience in marketing, partnership marketing, or co-op advertising
Bachelor’s degree in Marketing, Business, Communications, or related field preferred
Experience managing external partner relationships or vendor marketing programs
Experience working in retail, sports marketing, licensing, or agency environments preferred
Proven experience managing budgets, contracts, and marketing performance reporting
Experience coordinating cross-functional marketing campaigns across multiple channels
Physical Requirements Ability to operate a computer, keyboard, mouse, and other standard office equipment
Able to clearly view and read information on a computer screen
Occasionally lift or move items up to 15 pounds
Location On-site in Lenexa, KS
We're fans, just like you! In order to provide customers with the best experience possible, we hire team members who share the same passion for sports as our customers. We encourage our team members to show their team spirit, so customers feel welcome to strike up a conversation about their favorite team, the latest game or even their favorite rivalry! We want to be more than just another sports store, and our team members help us stand apart from the competition.

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