CTV Paid Media Specialist - APAC

SRI Resources has an immediate job opportunity for a APAC CTV Paid Media Planner with a major corporation in New York City.

12+ month contract

Pay Rate: $45 - $47

Schedule

Must be on-site for REGULAR EST HOURS (Monday, Thursday, Friday traditional 9am-5pm ET)

But can be remote on the APAC working hour days (Tuesday, Wednesday 2-10pm ET.)

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Streaming's profitability business objectives for Streaming and The Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns.

What You Will Do
We are looking for an excited and driven media planner to join and support the CTV Paid Media team for the APAC region. The ideal candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This role is based in the US but will require adjusted business hours as follows: Monday, Thursday, Friday traditional 9am-5pm ET; Tuesday, Wednesday 2-10pm ET.

This person will play a critical role in assisting and supporting the planning and execution of our over-the-top/connected TV (OTT/CTV) paid media campaigns across our device partner platforms (Amazon Fire TV, Samsung, LG, GoogleTV, VIDAA, etc.). This is a great opportunity for someone who is passionate about paid media and who wants to be at the forefront of a developing, innovative media channel. The person in this role will have the opportunity to collaborate with the CTV Paid Media Specialists and Manager on various projects that support the growth and scale of the streaming business.

Responsibilities

Assist the CTV Paid Media team in our paid media strategy with several major device partner platforms (Amazon Fire TV, Roku, Samsung, etc.) to drive subscriber acquisition, conversion, efficiency and retention/engagement

Directly communicate with external partners and assist with campaign and partner management

Work closely with in-market marketing leads (e.g. Japan, Australia, Korea) to align campaigns with global business goals and best practices

Ensure all campaigns are set up with proper attribution tracking to enable full campaign attribution and launch with flawless execution with no delays

Monitor partner performance daily, report on trends with granular insights and hold partners accountable for KPIs

Own budget management and reconciliation, track media plan changes, and share out campaign reports accurately and with attention to detail

Collaborate with cross-functional teams (testing, programmatic paid media, strategy, creative design) to develop campaign and creative recommendations for local teams

Basic Qualifications

2+years of media planning and paid digital media experience

Hands-on performance marketing experience optimizing toward lower-funnel objectives (e.g., conversion) against KPIs such as CPA or ROAS

Solid foundational understanding of media concepts and terminology

Experience building executive-ready PowerPoint recap presentations

Familiarity with implementing paid media tests (e.g., A/B tests with holdouts, ghost ads, lift measurement)

Highly analytical, with advanced Excel skills and comfort manipulating large datasets

Ability to prioritize and manage multiple projects for multiple stakeholders in a fast-paced environment

Strong organizational, time-management, and relationship-building skills

Excellent written and interpersonal communication skills

Ability to handle confidential information with discretion

Self-starter who is proactive, motivated, and eager to learn

Bachelor's degree or equivalent practical experience

Preferred Qualifications

OTT/CTV media buying and agency experience strongly preferred

Global/international media buying experience

GoogleAds, Amazon Ads, DV360 or Yahoo DSP experience

Experience with conversion tracking and app attribution partners (such as Kochava)

Basic Education

Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

About SRI Resources
SRI Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity.

We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.

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