Paid Media Strategist: Lead Multi-Channel Growth

Elevate your paid media career by managing your own client portfolio, crafting multi-channel strategies, and driving measurable growth for SMB clients at an award-winning global agency.Designed for a data-driven specialist with hands‑on search and social expertise, this role offers full ownership of high-value client initiatives.

Job Overview
This Paid Media Specialist role is a hands‑on position where you’ll lead paid media strategy, monitor performance and report results to clients. Reporting to the Paid Media Manager, you’ll drive client success across your own book of business while contributing to team results and internal revenue across search and social.

The ideal candidate is energetic, innovative and comfortable managing paid search budgets of over $280,000 per month, with the ability to build strategies and concepts as well as execute them. Experience with both Facebook Ads and Google Ads is essential.

Here’s what you’ll be doing:

Developing and supporting end-to-end multi-channel strategies for lead generation and ecommerce clients, aligned with their business goals

Owning channel measurement, including tracking, monitoring, brand lift studies and optimising against key metrics

Working closely with Creative and Client Services teams

Building creative testing roadmaps and taking part in creative briefings and performance reviews

Giving designers clear, data-backed creative direction

Communicating account changes and optimisations to the Account Manager and wider team

Setting up, optimising and running campaigns across Facebook, LinkedIn, Pinterest, Amazon and Google Ads

Writing and reviewing ad copy in line with the agency’s best practices

Monitoring daily spend by channel to keep monthly budgets on pace

Partnering with Client Services to report on performance and share strategic recommendations

Building campaigns around the buyer’s journey using audience insights and competitive analysis tools

Creating projections and forecasts to support incremental client growth

Managing day-to-day team activity, including project management, task prioritisation, campaign best practice and tool adoption

Here are the skills you’ll need:

1 to 3 years’ hands‑on experience setting up, optimising and reporting on paid search and social campaigns

Experience managing paid search budgets of over $280,000 per month

Experience with Google Analytics and Google Tag Manager

Experience setting up Facebook Ads, including pixel tracking and configuration

Knowledge of ecommerce, retail and shopping marketing tactics

Strong presentation skills with a creative, customer-focused and action-oriented approach

A critical thinker and constant learner with a can‑do attitude

Excellent attention to detail

Bonus points for:

Facebook Blueprint certification

Experience with emerging paid social platforms such as Pinterest, X (Twitter), Snapchat and TikTok

Display advertising experience across YouTube, Google Display and programmatic

Conversion rate optimisation experience

Experience with landing page platforms such as Unbounce

Work Permissions

You must reside in the United States and have the right to work there.

Work Permissions
You must reside in the United States and have the legal right to work there. Visa sponsorship is not available at this time.

Here are the benefits of this job:

Base salary of $65,000 to $72,500 DOE

Commission eligible

Medical, dental and vision cover with a choice of plans

Flexible paid time off

16 weeks’ maternity leave and 6 weeks’ paternity leave

HSA with employer contribution, plus healthcare and dependent care FSAs

Employer-paid disability, life and AD&D insurance

Wellbeing app subscription and virtual healthcare support

401(k) retirement plan with Roth option

Home office technology stipend

Clear progression from Specialist through to Strategist and Manager level

Paid media continues to offer excellent career opportunities for professionals who enjoy combining creativity with data and measurable results.A Paid Media Specialist plays a vital role in turning budgets into growth, optimising campaigns across platforms and guiding clients with clear, data-led recommendations.This Paid Media Specialist opportunity provides an excellent platform to build your expertise while managing your own client portfolio within an award-winning global agency.

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