Digital Content Strategist And Lead Producer $80,000.00 – $83,000.00 per year Su

About the Role
Super Awesome Friends (SAF) is an award-winning content-led digital and social agency building dynamic, high-engagement campaigns for Broadway, national tours, theatrical institutions, and live entertainment.

We are looking for a Digital Content Strategist & Lead Producer who brings big ideas, sharp theatrical copy, and hands‑on video editing expertise. This is a true "player-coach" role: you will drive day-to-day creative review across our show accounts, mentor our social team, and produce original, platform‑native content yourself. Must have a strong background as a Social Media Content Creative Producer.

Working closely with founder Jim Glaub, you will serve as the frontline filter for quality and brand voice, keeping creative moving swiftly from initial brief to producer sign‑off.

What You’ll Do
Lead Creative Review & Quality Control: Own the initial review of social content calendars across Broadway, touring, and live entertainment accounts. Elevate storytelling, catch gaps, strengthen copy, and provide clear, constructive direction to designers and community managers.

Hands‑on Video Production & Editing: Conceptualize, script, and edit high‑performing short‑form video (TikTok, Instagram Reels, YouTube Shorts). Drive pacing, sound design, on‑screen text, and strong opening hooks that capture theatre fans and broader entertainment audiences.

On‑Site Capture & Live Activations: Direct and execute real‑time content capture on‑site in New York City, including red carpets, rehearsal rooms, backstage access, opening nights, press junkets, cast takeovers, and milestone curtain calls.

Campaign & Voice Development: Craft hooks, captions, and concepts tailored to each production’s specific voice, whether a classical drama, a high‑energy pop musical, or a commercial comedy.

Union & Rights Compliance: Partner with account and production leads to ensure all captured and edited material strictly adheres to theatrical union media guidelines (Actors’ Equity Association/AEA, SDC, Local 802, IATSE) and music licensing boundaries.

Trend & Platform Strategy: Maintain an active point of view on emerging social formats, audio trends, and platform algorithms, identifying which cultural moments fit a show’s brand and which to avoid.

Creative Pipeline Management: Keep assets moving smoothly through revisions, client review, and final delivery, flagging high‑stakes decisions and strategic shifts for Jim’s input.

Ideation & Strategy: Trend Forecasting: Spotting platform shifts, algorithmic updates, and cultural trends (TikTok, Reels, Shorts) and instantly translating them into concepts for our brand.

Funnel Alignment: Designing separate content strategies for organic feeds (brand equity, community) and paid social campaigns (hooks, CTAs, direct‑response conversion).

Cross‑Functional Collaboration: Partnering with growth/media buyers to align creative production with ad budgets and target audiences.

End‑to‑End Production: Multimedia Creation / Scripting, capturing, and editing high‑retention video and static assets tailored specifically for social platforms.

Asset Library Management: Building a scalable pipeline of B‑roll, hooks, and creative variations to continuously refresh paid ad accounts and prevent creative fatigue.

Copywriting: Crafting platform-native captions, on‑screen text, and ad headlines that drive engagement and clicks.

Analytics & Reporting (The ROI): Performance Deep‑Dives - Reviewing weekly and monthly analytics (ROAS, click‑through rates, hook rates, retention graphs) to measure creative success.

Data‑Driven Iteration: Using performance data to scientifically improve the next wave of content (e.g., changing a failed 3‑second hook while keeping the same body copy).

What You Bring
Demonstrated Multi‑Disciplinary Portfolio: A proven track record in entertainment/social media showcasing strong copywriting, strategic concepting, and hands‑on short‑form video editing. (Please detail your specific role in each portfolio piece).

Technical Editing Toolkit: High proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop; After Effects is a plus) alongside mobile‑first creation tools (CapCut, native platform suites).

Theatrical & Live Entertainment Literacy: A deep working knowledge of Broadway, the theatre community, fan cultures, and production rhythms. Direct familiarity with theatrical unions (especially AEA media capture rules) and clearance practices is strongly preferred.

On‑the‑Ground Agility: Poise and professionalism when working directly with actors, stage managers, creative teams, and high‑profile talent in live, fast‑paced backstage environments.

Constructive Editorial Eye: The ability to sharpen other creators' work without flattening their voice or slowing down production velocity.

Multi‑Account Organization: Comfort balancing multiple simultaneous productions, tight opening schedules, and rapid‑response review quotes or breaking news.

The Arrangement & NYC Pay Transparency
This position begins as a temporary engagement (typically 90 days) with the intention of transitioning into a permanent, full‑time staff role based on mutual fit and account growth.

Working Model: Hybrid. General day‑to‑day work offers flexible remote scheduling, but candidates must be based in the New York metropolitan area to attend on‑site Broadway rehearsals, red carpets, theatre captures, and client sessions as needed (including occasional evenings and weekends tied to show schedules).

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