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Director of B2C Marketing & Enrollment Strategy

Year Up, Inc · Boston, MA, USA ·

Job type:
Full Time

Year Up United is seeking a Director of B2C Marketing to lead participant enrollment marketing and alumni engagement, shaping the B2C strategy and overseeing content and creative across channels. You will partner with Strategic Communications to ensure consistent enterprise messaging and drive impact across the funnel.
You will manage multi-channel campaigns (email, SMS, social, web, print, video) and coordinate paid media partnerships, with a focus on measurable enrollment results and ROI.

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