Content Marketing Manager

We’re looking for a Content Marketing Manager who loves telling meaningful stories through data-driven content. In this role, you’ll develop and execute content strategies that grow brand awareness, deepen customer engagement, and generate demand across multiple channels. You’ll partner closely with teams across marketing, product, sales, and design to create content that informs, inspires, and helps our audiences succeed.

If you enjoy combining creative storytelling with performance insights, this role offers the opportunity to make a measurable impact while helping mission-driven organizations reach the communities they serve.

What You’ll Do:
Lead content strategy and execution

Develop and execute content marketing plans aligned with company goals and audience needs

Create and manage content across multiple channels including blog, website, email, and social media

Ensure content aligns with campaign goals and supports demand generation initiatives

Create content that drives engagement and growth

Write and produce high-quality content that educates and engages our audiences

Tailor content for specific customer segments and personas

Partner with product marketing, demand generation, and sales teams to support key campaigns

Produce video and AI-assisted content

Plan, script, storyboard, and edit short- and long-form marketing videos, including product demos, how-to and explainer videos, customer stories, webinar recaps, and social clips.

Use tools like Descript and Higgsfield to create and edit video and audio through the transcript into short clips for social, email, and web.

Review all AI-generated and AI-edited content for accuracy, quality, brand fit, accessibility (captions and transcripts), and usage rights before publishing, and follow company AI-usage and data-privacy guidelines.

Publish and distribute videos across YouTube, LinkedIn, Instagram, Facebook, TikTok, email, and the website, optimizing titles, descriptions, thumbnails, and captions for discoverability.

Optimize for search and discoverability

Use keyword research and SEO best practices to improve search visibility and organic traffic

Build and execute content optimization plans to improve keyword rankings and engagement

Measure and improve performance

Track and analyze content performance across channels

Use insights and engagement metrics to refine strategy and improve outcomes

Identify opportunities to increase reach, conversions, and audience engagement

Track video performance (views, watch time, completion rate, click-through, and conversions) and use the findings to refine formats, length, and hooks

Collaborate across teams

Work with designers to develop visual content such as graphics, infographics, and videos

Coordinate with product, customer success, and sales to secure screen recordings, subject-matter-expert interviews, and customer stories for video production

Contribute to editorial calendar planning and ensure content is delivered on schedule

Partner with stakeholders to align content with broader marketing campaigns

Stay curious and continuously improve

Keep up with evolving marketing trends, tools, and technologies

Leverage modern tools, including generative AI, to improve content development and performance

Test, evaluate, and recommend new AI tools for video, audio, and image creation, and share learnings and best practices with the broader marketing team

What You Bring:

Exceptional written and verbal communication skills with strong attention to grammar, clarity, and tone

The ability to translate insights and data into compelling content strategies

Strong analytical skills and comfort using metrics to evaluate and improve performance

Excellent organizational and project management skills with the ability to manage multiple deadlines

A collaborative mindset and the ability to work effectively with cross-functional teams

Experience with marketing and content tools such as SEO platforms, content management systems, generative AI tools, and social media management platforms

Hands-on video production skills, including scripting, storyboarding, and editing

Working proficiency with tools like Descript and Higgsfield for editing, captioning, including prompt writing, iterating on outputs, judging when AI-generated content is on-brand, and ready to publish and repurposing video and audio.

Required Experience:

Bachelor’s degree in Marketing, Business, Journalism, or a related field - or equivalent experience

2–4 years of experience in content marketing, including content creation, strategy development, and performance analysis

Demonstrated success using content marketing to drive brand awareness, engagement, or lead generation

Strong working knowledge of SEO best practices and how they apply to content marketing

Hands-on experience producing and editing marketing videos from concept to publish

Demonstrated experience using generative AI tools to speed up or improve content creation

Nice to Have:

Experience creating social graphics that align with brand standards

Strong copywriting and storytelling skills

Master’s degree in communications or a related field

Experience in the health, wellness, or fitness industry

A portfolio or samples of marketing video work

Experience with motion graphics or animation basics (for example, Canva, After Effects, or similar tools)

Experience with video SEO and managing short-form video for YouTube, LinkedIn, Instagram Reels, and TikTok

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.

Some of our favorites include:

Hybrid work model

Leave entitlements

Recently introduced hospitalization/caregiving leaves

Paid parental leaves (Maternity, Paternity, & Adoption)

Group Health Insurance

Accidental Insurance

Tax-saving reimbursements

Provident Fund (PF)

Casual work environments

Company Events and Celebrations

Performance achievement awards

Referral bonus

Learning & Development opportunities

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