Marketing Manager

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Marketing Manager
Corporate - Marketing Full Time Management CORPORATE, Orlando, FL, US

Marketing Manager
Reports To: Vice President Classification: Full-Time, Exempt

Position Overview
Twistee Treat is a Florida soft-serve ice cream brand known for its iconic giant-cone buildings, with 37 company-owned locations across the state. We are looking for a business-minded marketing leader who is ready to own Twistee Treat marketing from plan to execution. This is a hands-on role: you'll bring fresh ideas, build the plan, do much of the work yourself, and manage outside specialists for the rest. You'll report to company leadership and work closely with our Area Directors and General Managers.

The Marketing Manager goals are to support sales growth, strengthen brand recognition, and maintain alignment between operational execution and marketing objectives.

Essential Duties and Responsibilities

Build and run an annual marketing plan and budget focused on growing same-store sales and traffic, helping us decide which initiatives to pursue and which to drop

Lead digital marketing and content, including photo and video on all channels such as: social media, Google Business Profiles, website (including SEO/AEO), email marketing, paid ads

Run our loyalty program, seasonal and limited-time-offer campaigns, and new product launches

Build our existing local store marketing program with Area Directors and GMs (schools, sports teams, fundraiser nights, community partnerships, sponsorships, and events), and serve as a visible face of the brand

Manage reviews, reputation, and guest email inquiries across Google, Yelp, TripAdvisor, Apple Maps, and Bing

Grow gift card, delivery app, and potential future sales channels

Keep messaging and visuals consistent across all stores, track trends and competitors, and keep all marketing files, logins, and brand assets in company systems

track market trends, customer preferences, and competitors to keep Twistee Treat distinct

Hire and manage agencies and freelancers to complement your skills (SEO, AEO, design) and hold them to results

Refine KPIs and report monthly on sales impact and return on spend, apply insights to improve performance

Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred

5 years minimum of marketing experience, ideally with a restaurant, QSR, retail, or hospitality brand

Proven results growing sales or traffic, with examples you can share

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