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Senior Lifecycle Growth Marketing Lead (Remote)

University of Phoenix · New York, NY, USA ·

Job type:
Full Time

University of Phoenix is seeking a Senior Manager, Lifecycle Marketing & Growth to design and execute lifecycle strategies that move prospective students from interest to enrollment. You’ll lead data‑driven journeys across email, SMS/MMS, direct mail, web, and display, with a focus on engagement, conversion and revenue.
You will identify funnel growth opportunities, justify tests and optimization roadmaps, and collaborate with product teams and external partners to scale GTM initiatives.

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