Marketing Manager, ABM & Events

Vudoo is redefining how commerce happens within media. Our commerce media technology turns ads and content into shoppable environments, letting consumers browse, add to cart, and purchase without leaving the experience.

We're a fast-growing, founder-led scale-up building a new category. The North American business is being built from the ground up: this role will wear multiple hats, build process as it goes, and have real ownership over how this market takes shape, backed by a team that has proven the model in APAC and EMEA.

Powered by a patent-pending technology stack, secure API infrastructure, and advanced analytics, Vudoo's award-winning technology has been used by leading brands including Mattel, KitchenAid, SharkNinja, Nike, Adidas, Fisher-Price, McDonald's, and Pernod Ricard, and works across a global ecosystem of publishers, platforms, and adtech partners including News Corp, Corus, CNN, Yahoo, PubMatic, SeenThis, Index Exchange, and Interpublic Group.

About the Role
The Marketing Manager, ABM & Events puts Vudoo in front of the retailers, retail media networks, and partners that matter most to our North American growth, and turns that attention into pipeline.

Based in New York, you will own account-based marketing, industry events, executive dinners and roundtables, and field marketing across North America. In the near term, you will also help coordinate Vudoo's global events program, working with regional teams responsible for local execution. At Vudoo, marketing is tied directly to revenue: your programs exist to open the right conversations and move them into pipeline.

ABM and events are the core of the role, but in the early months you will also support content, social, partner marketing, and sales materials where they directly support ABM and event programs. This suits a hands‑on marketer who enjoys both range and focus.

This role has a mandate to build a marketing approach suited to the US retail media market, not simply apply the APAC playbook as written. Global brand, positioning, and design come from Vudoo's global marketing team, giving you a consistent foundation; your job is to turn it into programs that land with North American buyers.

You will report to the Managing Director, North America, with a dotted line to the SVP Growth & Marketing, and work closely with retail and partner business development, the North American marketing team, and the global marketing team in Australia. Working closely with the global team means regular overlap with Australian working hours. As Vudoo grows in North America, the scope of this role will grow with it.

What You Will Do
Account-Based Marketing

Design and run account-based programs for Vudoo's priority retail media targets and partners, working with retail and partner business development.

Focus ABM activity primarily on retailers and retail media networks, in line with Vudoo's North American retail and commerce media strategy.

Build account plans, buying committee personas, and multi-touch plays across digital, direct outreach, content, and events, adapting global messaging to each account.

Use intent and engagement data to prioritize accounts and time outreach, moving engaged accounts cleanly into the sales process.

Events & Industry Presence

Own Vudoo's tier one North American industry event program: strategy, meeting programs, logistics, and on-site execution. The first half of 2027 is led by our flagship event, NRF: Retail's Big Show (New York, January 10 to 12, 2027), alongside CES (Las Vegas, January 6 to 9) and Shoptalk Spring (Las Vegas, March 22 to 24). The wider global calendar also includes Cannes Lions, DMEXCO, amongst other tentpole events.

Build pre-event target lists and meeting plans with business development and leadership so every event is set up to generate pipeline.

Coordinate timely, structured post-event follow-up with commercial teams, recording and tracking every lead and meeting through to pipeline.

As an interim responsibility, help coordinate Vudoo's wider global events calendar with Global Marketing, including event priorities, timelines, budgets, and delivery owners. Regional teams or designated local owners will lead on-site execution wherever practical.

Plan and host a regular program of executive dinners and roundtables for senior retailer, retail media, and partner stakeholders.

Own guest strategy, invitations, content, and hosting, making sure each event moves priority accounts forward and opens access to decision makers.

Field Marketing & Partner Activations

Run smaller local programs and activations, such as agency sessions, industry meetups, and partner co-marketing, that get Vudoo in front of buyers between tier one events.

Support co-marketing with North American retailers and partners where it helps open new accounts.

Coordinate co-hosted events and joint marketing activations with strategic technology, retail, and adtech partners, working with internal partnership owners and external partner teams on objectives, target audiences, responsibilities, and follow-up.

Planning & Reporting

Own the North American ABM and events calendar and help maintain a coordinated view of the global events calendar, aligned with the wider marketing plan.

Manage agencies, venues, and vendors for North American programs, and coordinate with regional teams and local suppliers for international events to deliver programs on time and on budget.

Report on marketing-sourced and influenced qualified pipeline, target account engagement, and event outcomes, with all activity properly recorded in company systems and relevant global event updates shared with Global Marketing.

Feed North American market insight and competitive learnings back to the global marketing team.

Who You Are

6 to 9 years of B2B marketing experience in ad tech or retail media, ideally in a growth-stage business.

A proven track record running ABM programs tied to pipeline, and a clear view of how to measure them.

Experience planning and running industry events and executive-hosted events end-to-end, including coordination with regional teams and external partners.

Hands‑on experience with marketing automation and ABM platforms such as HubSpot or 6sense.

A versatile marketer, comfortable supporting content, social, and partner marketing to support ABM and event priorities.

Works hand in hand with business development and sales leaders, and is comfortable being measured on pipeline.

A strong project manager who can run several programs at once with lean resources and coordinate stakeholders across regions and time zones.

Excellent writing, communication, and presentation skills, and at ease in a room with senior executives.

A network across US retail media, ad tech, or agency communities highly valued.

Experience coordinating co-hosted events or joint marketing activations with strategic partners is highly valued.

Able to travel for key industry events, including selected international events as required. Able to work core US business hours, with regular overlap with Australian working hours (typically early morning or evening ET) to stay aligned with the global marketing team.

Compensation
Base salary range: $125,000 to $155,000, commensurate with experience, plus variable compensation tied to marketing-sourced pipeline. Actual placement within the range depends on experience and qualifications.

Why Vudoo, What You'll Get

A unique opportunity to work at the intersection of content, commerce, retail media, and advertising technology.

Real ownership of Vudoo's North American ABM and events program from its earliest days, with exposure to global event planning and every part of marketing along the way.

One‑on‑one learning from industry professionals and exposure to a range of projects.

The opportunity to be a pillar in our scale‑up business.

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