Aftermarket Marketing Manager

Position Summary
The Marketing Manager is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, support sales growth, increase customer loyalty, and enhance customer engagement. This role leads all aspects of trade shows, customer events, branding initiatives, loyalty programs, product promotions, and marketing communications. The successful candidate will combine strategic planning with hands-on execution to deliver measurable business results across multiple channels.

Key Responsibilities
Strategic Marketing Planning

Develop annual marketing plans aligned with company growth objectives and business unit priorities.

Create and execute marketing campaigns that drive brand awareness, lead generation, customer retention, and revenue growth.

Establish marketing KPIs and measure campaign effectiveness through performance analytics.

Manage marketing budgets and maximize ROI across all marketing initiatives.

Collaborate with sales, product management, and leadership teams to align marketing activities with business goals.

Develop go-to-market strategies for new product launches and promotional programs.

Manage the development, implementation, administration, and continuous improvement of customer loyalty and rewards programs to increase customer retention, engagement, and revenue growth.

Trade Shows & Events Management

Own the planning, execution, and post-event evaluation of all trade shows, conferences, customer events, and corporate meetings.

Develop annual event calendars and budgets.

Manage booth design, event logistics, vendor relationships, sponsorships, promotional materials, and staffing requirements.

Coordinate customer engagement activities before, during, and after events.

Measure event performance, lead generation success, customer engagement, and ROI.

Travel as required to support industry events and customer-facing activities.

Brand Management

Serve as steward of the company's brand identity, messaging, and visual standards.

Ensure consistent branding across all marketing materials, digital platforms, packaging, events, and communications.

Develop brand positioning strategies that differentiate the company in the marketplace.

Manage relationships with external agencies, designers, and marketing vendors.

Support corporate communications and public relations initiatives as needed.

Marketing Communications

Create and oversee content for digital, print, advertising, email marketing, social media, websites, and sales collateral.

Develop customer-focused messaging that communicates product value propositions and competitive advantages.

Support sales teams with marketing tools, presentations, and promotional materials.

Manage content calendars and marketing campaign schedules.

Ensure all communications align with brand standards and business objectives.

Digital Marketing & Lead Generation

Execute digital marketing campaigns across email, social media, website, SEO, and paid media channels.

Generate and nurture marketing-qualified leads to support sales objectives.

Monitor website performance, campaign analytics, and customer engagement metrics.

Utilize CRM and marketing automation tools to improve campaign performance and reporting.

Continuously identify opportunities to improve lead conversion and customer acquisition.

Cross-Functional Leadership

Partner closely with Sales, Product Management, Customer Service, and Executive Leadership teams.

Lead marketing project timelines and coordinate resources to ensure successful execution.

Provide regular updates and performance reporting to leadership.

Support strategic business initiatives and special projects as assigned.

Qualifications
Required

Bachelor's degree in Marketing, Communications, Business Administration, or related field.

5+ years of progressive marketing experience.

Proven success managing trade shows, events, branding initiatives, loyalty programs, and integrated marketing campaigns.

Strong project management and organizational skills.

Experience managing marketing budgets and external vendors.

Excellent written, verbal, and presentation skills.

Proficiency with Microsoft Office, CRM systems, and marketing platforms.

Preferred

Experience in automotive aftermarket, manufacturing, industrial, or B2B industries.

Knowledge of digital marketing, SEO, social media advertising, and marketing automation platforms.

Graphic design or creative agency management experience.

Experience using analytics tools and marketing performance dashboards.

Key Competencies

Strategic Thinking

Event Planning & Execution

Brand Management

Loyalty Program Management

Marketing Communications

Project Management

Budget Management

Leadership & Collaboration

Analytical Decision Making

Results Orientation

Photoshop Experience

Strong Excell and Word Experience

Success Metrics

Brand awareness and market visibility

Loyalty program enrollment, participation, and revenue contribution

Marketing campaign effectiveness

Customer engagement metrics

Sales support effectiveness

New product launch performance

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