Associate Director of Marketing

Associate Director of Marketing (Healthcare Experience Required)
$125000 - $135000 per year | Fort Lauderdale, FL | On-site | Permanent

Join a Growing, Innovative Healthcare Organization in South Florida! Help Drive Physician Network Expansion & B2B Marketing Strategy
A bit about us:
We are a growing healthcare services organization based in South Florida, partnering with medical practices and healthcare providers to support operational performance, provider relationships, and long-term growth.

We're looking for a hands-on Associate Director of Marketing to help drive our B2B marketing efforts, support business development, and develop campaigns that attract prospective physician groups and medical practices.

Why join us?
Opportunity to work directly with executive leadership, reporting to the CEO

High-visibility role with ownership over marketing campaigns, communications, and digital channels

Opportunity to build and execute B2B marketing strategies that directly support business development and provider acquisition

Growing healthcare organization with opportunities to expand into broader brand management responsibilities

Job Details
Responsibilities:

Develop and execute downstream and B2B marketing campaigns targeting medical practices, physician groups, and healthcare providers

Partner closely with business development and sales teams to create campaigns and collateral that support lead generation, pipeline growth, and conversion

Create promotional materials, sales presentations, advertising content, and other marketing collateral for prospective clinics

Manage and grow digital marketing channels, including LinkedIn, Instagram, and company website content

Support SEO/SEM initiatives to improve organic visibility, paid search performance, and website engagement

Develop provider-facing communications, newsletters, and stakeholder messaging

Maintain consistent brand messaging across marketing channels and promotional materials

Manage campaigns from concept through execution, tracking performance and identifying opportunities for improvement

Collaborate with executive leadership and internal stakeholders to align marketing efforts with business objectives

Qualifications:

5-7+ years of marketing experience across B2B marketing, advertising, communications, or digital marketing

Experience developing and executing marketing campaigns, promotional collateral, and sales enablement materials

Strong understanding of downstream marketing, channel marketing, and supporting business development efforts

Experience marketing within healthcare, medical services, medical devices, healthcare technology, or related industries preferred

Experience marketing to physicians, medical groups, clinics, or other healthcare providers highly preferred

Hands-on experience with digital marketing, social media, website content, and SEO/SEM preferred

Strong writing, communication, and content development skills

Ability to independently manage multiple marketing initiatives from strategy through execution

Strong collaboration skills and experience working closely with sales and executive leadership

Self-starter with a hands-on approach and a track record of delivering measurable marketing results

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