Fractional Paid Media & Creative Strategist

Paid Media & Creative Strategist (part-time / contract)
About the Role

Hostie is looking for a hands-on Paid Media & Creative Strategist to manage and optimize our paid acquisition efforts across Meta, Google, and other channels. We’re looking for someone who combines strong performance marketing expertise with a creative mindset and is excited to experiment, test, and move quickly.

What You’ll Do

Own day-to-day campaign management, optimization, and performance across Meta, Google Ads, and other paid channels.

Build and test audiences, targeting strategies, messaging, and ad formats.

Develop and execute a continuous pipeline of creative tests to improve performance.

Use AI tools like Claude to develop ad concepts, copy, and creative assets, while briefing designers on additional creative needs.

Monitor campaign performance, identify opportunities, and optimize for lead quality, cost per lead, and demo conversions.

Share actionable insights, results, and recommendations for ongoing improvements.

What We’re Looking For

Proven experience managing paid media campaigns, particularly Meta and Google Ads.

Strong understanding of B2B lead generation and performance marketing.

A creative, experimental mindset with experience testing and iterating on ad creative.

Comfortable using AI tools to accelerate creative development and execution.

Self-starter who can work independently, move quickly, and take ownership of results.

Experience with HubSpot and GA4 is a plus.

This is an initial 3-6 month contract at ~15 hours per week, with the opportunity to extend the engagement or increase hours based on business needs and performance!

Marketing

Remote (United States)

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