Field Marketing Representative - Lubbock

The objective of the Field Marketing Representative is to contribute to PPP’s sales growth via traffic frequency building programs, market share attainment tactics and customer retention programs. To be effective, the position requires the following skills:Marketing/sales knowledge, excellent interpersonal skills, strong communication skills, initiative, energy, creativity, an upbeat and positive attitude and an outgoing, friendly disposition.The Field Marketing Representative will be responsible for all Local Store Marketing (LSM) and public relations efforts in Lubbock.Specific activities include but are not limited to the following:Identify and develop new target groupsPromote PPP Partners-In-Education program to area schoolsWork with local school PTA groups to promote PPP and encourage them to use PPP for their fundraising effortsTie in with youth sports leagues and organizationsDevelop strategic alliances with local business neighbors through cross promotionsPromote PPP to church groups, Boys/Girls Clubs, YMCA/YWCA, daycares, etc…Represent PPP in local Chamber of Commerce and utilize their community connectionsManage LSM budgets effectively and efficientlyServe as liaison between Marketing Department and media personnel as neededHandle all donation/fundraising requests in assigned market from organizations in the community and follow-up with acceptance or rejection lettersPublicize particular PPP sponsored events by writing press releases and sending to appropriate media. Confirm press coverage with local media.Ensure that all restaurants have adequate point-of-sale materialsAssist in planning, coordinating and implementing new store openingsAssist in planning, coordinating and implementing special events such as Kids Day, Halloween Parties, Easter Egg Hunts, etc…Represent PPP by networking in the local communityBuild and maintain customer data base to utilize in direct mailingsThe Field Marketing Rep will plan, implement and evaluate all LSM activity on a weekly basis. A Weekly LSM Report will be e-mailed to the Field Marketing Director, Chief Marketing Officer, appropriate Area Supervisor and the Chief Operating Officer detailing all LSM activity performed for the previous week.BenefitsCompetitive SalaryExcellent Benefit Package (health, dental, and vision insurance, generous vacation, 401(k), short term disability, accident, wellness)Marketing Bonus
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