Principal Brand Design Lead I

Responsibilities: Own CMT's brand identity and its evolution into CMT.AI across all touchpoints: product UI, website, sales and marketing materials, events, social, and customer, partner, and investor communications
Build and maintain CMT's brand standards as a complete Figma system: variables and tokens for color, type, spacing, and motion; component libraries for logos, iconography, data visualization, charts, UI patterns, and illustration; and template systems for decks, one-sheets, web modules, email, social, and events
Document the standards and publish guidelines so product, marketing, sales, and people teams can self-serve
Drive adoption across the company, replacing legacy templates and ad hoc assets with the new system and training non-designers to use the libraries correctly
Connect the Figma system to generative and agentic AI tools to automate production, including:Pitch-deck generation that assembles approved components and copy into on-brand layouts from a prompt or outlineCampaign and social variants produced across formats and regions from a single masterTrade-show and event collateral generated from reusable environmental and print templatesCase studies, product sheets, and partner co-brands built from component libraries with AI-drafted copy routed through brand reviewIconography and illustration extended in the house style from a seed set
Select the tools (Figma AI, plugins and APIs, Adobe Firefly, image and video generation, LLM-based copy and layout assistants) and set the guardrails for quality, legal safety, and brand integrity
Lead flagship creative: brand campaigns, the website's visual system, keynote and conference presence, launch creative for DriveWell Atlas and the DriveWell product line, and corporate materials
Design and refine sales and marketing materials (pitch decks, product sheets, brochures, print and online advertisements, OOH, trade show collateral) and graphics for the website and social platforms
Work collaboratively with product, marketing, sales, and recruiting to understand their requirements and deliver design that accurately reflects CMT's brand
Run brand reviews and act as the final authority on brand consistency
Study where the category and the visual landscape are heading and bring proposals for how CMT's identity should grow
Mentor designers and contractors, raising the craft bar across the team
Complete any additional tasks that may arise
Qualifications: Bachelor's degree or equivalent years of experience and/or certification in graphic design, creative arts, or a related field
7+ years of relevant experience in brand and visual design, including at least one full brand system build or refresh rolled out across an organization
Deep Figma fluency: variables, component architecture, auto layout, libraries, plugins, and the API; able to build a design system from scratch and keep it clean under heavy use
Hands-on experience using generative AI in a production design workflow, with a clear point of view on where it belongs, where it does not, and how to keep output on-brand
Strong knowledge of Adobe Creative Cloud, specifically Illustrator, Photoshop, and InDesign; After Effects a plus
Excellent typography, layout, and systems-thinking skills, with the ability to distill complex technical ideas into simple and effective designs
High level of attention to detail with a results-driven attitude
Demonstrated ability to drive adoption with stakeholders outside design
Demonstrated ability in time management and multitasking; the ability to meet tight deadlines
Desire to be a team player and work in a collaborative environment
Ability and desire to be an evangelist for CMT's mission and brand
Ability to work independently with minimal supervision and exercise wide latitude for independent judgment
Strong verbal and written communication skills, with the ability to respond to internal and external customer or vendor queries directly with known and agreed-upon answers
Compensation and Benefits: Fair and competitive sal

#J-18808-Ljbffr