Media Buyer Job at Infinity Marketing Solutions in Greenville

What to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.

What you'll do:

• Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns
• Communicate daily with clients and vendors, building relationships
• Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs
• Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix
• Identify target audiences and understand their behavior and habits
• Coordinate, monitor and evaluate media campaigns
• Manage budgets and return on investment (ROI)
• Setup & QA in-platform conversion tracking
• Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas
• Base understanding of the media planning/buying process

Requirements

What we're looking for:

• Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred)
• Comprehensive understanding of the media planning/buying process. Prior experience required.
• Advanced Excel proficiency; Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms and Meta
• Proactive and clear communication
• Strong collaborator

*Please note: Infinity Marketing does not post job openings on LinkedIn. All official job postings and application procedures can be found exclusively on our careers page at https://recruiting.paylocity.com/recruiting/jobs/All/6acbc1c4-d421-4999-bfa3-8acff138c4ac/Infinity-Marketing-Solutions-Inc.