IOTAP Inc
Marketing Manager - Demand Generation, Content & Product Marketing
IOTAP Inc, Reston, Virginia, United States, 22090
Job Type
Full-time
Description
IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.
visit: www.work365apps.com
What You'll Do
Demand Generation & Growth Marketing
Plan and execute
multi-channel marketing campaigns
(webinars, LinkedIn, email, paid ads, SEO). Own
lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI. Manage
LinkedIn Ads, Google Ads, and paid media campaigns
for maximum effectiveness. Coordinate
webinars and external events , driving attendance and engagement. Analyze
campaign performance, website traffic, and conversion rates , making data-driven improvements. Content & Product Marketing
Develop and manage
blog posts, case studies, whitepapers, email campaigns, and ad copy . Own and execute the
social media strategy , primarily focusing on
LinkedIn . Craft compelling messaging around
Work 365's product features, benefits, and differentiators
for IT service providers and Microsoft partners. Work closely with
leadership and technical teams
to translate product updates into market-ready messaging. Optimize
SEO strategy , ensuring high-ranking content that attracts the right audience. Collaboration & Execution
Work with potential
external vendors
for paid ads, SEO, and content creation, ensuring alignment with company goals. Collaborate with
senior leadership
(including CMO & technical teams) to refine messaging and marketing strategy. Own
marketing automation & CRM workflows
in
HubSpot
to nurture and convert leads. Continuously track and report on
KPIs , refining strategies based on performance insights.
Requirements
3-6 years
of marketing experience, ideally in
B2B SaaS, IT services, or Microsoft partner ecosystems . Proven
demand generation experience -running LinkedIn Ads, Google Ads, SEO, and email marketing. Strong
content marketing skills , including blog posts, case studies, and email sequences. Experience managing
webinars and virtual events , driving engagement and conversions. Hands-on experience with
HubSpot
(or similar marketing automation tools). Data-driven mindset-able to
analyze marketing performance and optimize accordingly . Self-starter, able to execute independently and work cross-functionally.
Why Join Us?
Be part of a fast-growing Microsoft CSP and subscription billing company. Own and
shape the marketing strategy -your impact will be visible and measurable. Competitive salary with
growth opportunities
based on performance.
Full-time
Description
IOTAP is the creator of Work 365. Work 365 is a SaaS application for companies generating revenue through a subscription model. Work 365 users are Services companies and Cloud Resellers that are looking to grow their revenue. We have users around the world and global team that supports our customer's needs. We are looking for someone with an imagination that can work in a fast-paced environment, with a global team with plenty of flexibility and opportunity to grow. You will be working with the business leaders to drive outcomes in a fast-growing market.
visit: www.work365apps.com
What You'll Do
Demand Generation & Growth Marketing
Plan and execute
multi-channel marketing campaigns
(webinars, LinkedIn, email, paid ads, SEO). Own
lead generation -drive inbound traffic, optimize conversion rates, and track campaign ROI. Manage
LinkedIn Ads, Google Ads, and paid media campaigns
for maximum effectiveness. Coordinate
webinars and external events , driving attendance and engagement. Analyze
campaign performance, website traffic, and conversion rates , making data-driven improvements. Content & Product Marketing
Develop and manage
blog posts, case studies, whitepapers, email campaigns, and ad copy . Own and execute the
social media strategy , primarily focusing on
LinkedIn . Craft compelling messaging around
Work 365's product features, benefits, and differentiators
for IT service providers and Microsoft partners. Work closely with
leadership and technical teams
to translate product updates into market-ready messaging. Optimize
SEO strategy , ensuring high-ranking content that attracts the right audience. Collaboration & Execution
Work with potential
external vendors
for paid ads, SEO, and content creation, ensuring alignment with company goals. Collaborate with
senior leadership
(including CMO & technical teams) to refine messaging and marketing strategy. Own
marketing automation & CRM workflows
in
HubSpot
to nurture and convert leads. Continuously track and report on
KPIs , refining strategies based on performance insights.
Requirements
3-6 years
of marketing experience, ideally in
B2B SaaS, IT services, or Microsoft partner ecosystems . Proven
demand generation experience -running LinkedIn Ads, Google Ads, SEO, and email marketing. Strong
content marketing skills , including blog posts, case studies, and email sequences. Experience managing
webinars and virtual events , driving engagement and conversions. Hands-on experience with
HubSpot
(or similar marketing automation tools). Data-driven mindset-able to
analyze marketing performance and optimize accordingly . Self-starter, able to execute independently and work cross-functionally.
Why Join Us?
Be part of a fast-growing Microsoft CSP and subscription billing company. Own and
shape the marketing strategy -your impact will be visible and measurable. Competitive salary with
growth opportunities
based on performance.