HelloFresh is hiring: CRM Audience Manager, Referrals in New York

As an Audience Manager, you will be responsible for assisting with the implementation of the Global Offline Referral strategy and maximizing profit by driving effective communications to our customer base. In our customer-centric and data-led Referrals department, you will assist with the delivery and analysis of multichannel campaigns globally, with special focus on offline promotions.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

You’ll will…

• Develop continual optimization of the offline referrals roadmap, in partnership with senior stakeholders.
• Scope and lead the implementation of new referrals channels as well as optimization of existing channels.
• Scope and develop data driven marketing solutions in order to achieve ambitious business objectives.
• Own and develop rigorous AB testing strategies across brands.
• Enable close partnership and alignment with relevant product teams.
• Conduct in depth performance analysis, in partnership with Analytics team.
• Support Campaign Management team with campaign implementation process, from kick-off to post-mortem analysis.

You are…

• Able to analyze data and make decisions based on rational reasoning.
• You have relevant experience in using CRM platforms, Salesforce Marketing Cloud would be a plus.
• Focused on customer centricity and optimizing customer engagement.
• Comfortable using both qualitative and quantitative data to validate hypotheses and drive decisions.
• Comfortable devising your own strategy and communicating your vision to stakeholders.

At a minimum, you have...

• BA/BS in Marketing, Business, Management or related fields with strong academic record.
• At least 2 years of marketing experience in an entrepreneurial environment with a proven track record of growing D2C business.
• Expert level of Salesforce Marketing Cloud.
• Confident knowledge of Google Analytics.
• Strong quantitative & analytical skills. Ability to use data to make decisions and optimize campaign performance is in our company DNA.
• Disciplined time management and organizational skills.
• Ability to use SQL, Tableau, Adobe suite, Google Tag Manager is a plus.

You’ll get…

• Competitive Salary & 401K company match that vests immediately upon participation.
• Generous parental leave of 16 weeks & PTO policy.
• $0 monthly premium and other flexible health plans effective first day of employment.
• 75% discount on your subscription to HelloFresh (as well as other product initiatives).
• Snacks, coffee & catered meals.
• Company sponsored outings & Employee Resource Groups.
• Collaborative, dynamic work environment within a fast-paced, mission-driven company.

*This role is equity eligible*

New York Pay Range: $99,600 — $124,500 USD

About the company

HelloFresh SE is a publicly traded meal kit company based in Berlin, Germany.

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