Marketing Manager Job at LingoAce in New York

Get AI-powered advice on this job and more exclusive features. This range is provided by LingoAce. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $90,000.00/yr - $105,000.00/yr We are seeking a dynamic and results-driven Marketing Manager to lead the marketing strategy and execution for our US K12 tutoring business and global language school. This role is responsible for developing and implementing innovative marketing campaigns to drive student enrollment, brand awareness, and business growth. The ideal candidate has a deep understanding of digital marketing, brand positioning, and the education industry, with experience in both B2C and B2B marketing. Key Responsibilities Develop and execute a comprehensive marketing strategy for the US K12 tutoring business, covering online Math, ELA, Mandarin, and learning centers. Lead the marketing strategy for the global language school, including ESL and Mandarin programs, ensuring alignment with regional business objectives. Oversee brand positioning, messaging, and campaign execution to enhance visibility and engagement across multiple channels (digital, social media, content marketing, PR, paid advertising, etc.). Drive lead generation, customer acquisition, and retention strategies to increase enrollments and revenue. Manage the development of compelling marketing content and creative assets in collaboration with internal teams and external agencies. Utilize data-driven insights to optimize campaign performance, budget allocation, and ROI tracking. Partner with product, sales, and operations teams to ensure a seamless customer journey and alignment with business goals. Build and lead a high-performing marketing team, fostering innovation and collaboration. Stay ahead of industry trends and competitive landscape to identify new growth opportunities. Qualifications Bachelor’s degree in Marketing, Business, or a related field. 5+ years of experience in marketing, preferably in the EdTech, education, or consumer-focused industries. Proven track record in strategic marketing planning and execution that drives business growth. Expertise in digital marketing, performance marketing, content strategy, and brand development. Strong analytical skills with experience in data-driven decision-making and performance measurement. Excellent leadership and team management skills, with the ability to inspire and develop talent. Strong communication and stakeholder management abilities. Fluency in Mandarin is preferred. Familiarity with the K12 education market and/or language learning industry is a huge plus. Why Join Us? Be part of a fast-growing EdTech company making a global impact on education. Lead exciting marketing initiatives across diverse learning programs and geographies. Collaborate with a passionate, innovative, and international team. Competitive salary, benefits, and career growth opportunities. If you are a visionary marketing leader with a passion for education and innovation, we’d love to hear from you! Apply now to join LingoAce in shaping the future of learning. Seniority level Mid-Senior level Employment type Contract Job function Marketing and Advertising Industries E-Learning Providers #J-18808-Ljbffr In Summary: LingoAce is seeking a dynamic and results-driven Marketing Manager to lead the marketing strategy and execution for our US K12 tutoring business and global language school . The ideal candidate has a deep understanding of digital marketing, brand positioning, and the education industry . En Español: Obtenga asesoramiento basado en inteligencia artificial sobre este trabajo y características más exclusivas. Este rango es proporcionado por LingoAce. Su salario real se basará en sus habilidades y experiencia hablar con su reclutador para obtener más información. Rango de pago básico $90,000.00 / año - $105,000.00/ano buscamos un gerente de marketing dinámico y orientado a los resultados para liderar la estrategia de mercadotecnia y ejecución para nuestro negocio K12 tutoría y escuela de idiomas global. Esta función es responsable del desarrollo e implementación de campañas de marketing innovadoras para impulsar la inscripción de estudiantes, conciencia de marca y crecimiento empresarial. El candidato ideal tiene una comprensión profunda del marketing digital, el posicionamiento de marcas y la industria educativa, con experiencia tanto en B2C como B2B. Responsabilidades clave Desarrollar y ejecutar una estrategia integral de marketing para los equipos líderes de K12 que abarcan la generación de mensajería en línea, las escuelas de Mandarines, ELA, la gestión de contenidos y la comercialización externa, etc. Utilice conocimientos basados en datos para optimizar el rendimiento de la campaña, la asignación del presupuesto y el seguimiento del ROI. Colaborar con equipos de productos, ventas y operaciones para garantizar un viaje sin interrupciones al cliente y alinearse con los objetivos empresariales. Construir y dirigir un equipo de marketing de alto desempeño, fomentando innovación y colaboración. Mantenerse por delante de las tendencias de la industria y el panorama competitivo para identificar nuevas oportunidades de crecimiento. Calificaciones Licenciatura en Marketing, Negocio o un campo relacionado. 5+ años de experiencia en mercadeo, preferiblemente en EdTech, educación o industrias enfocadas en consumidores. Unirse a una empresa que tenga un historial comprobado en planificación estratégica de marketing y ejecución que impulsa el crecimiento empresarial. Si usted es un líder de marketing visionario con una pasión por la educación y la innovación, nos encantaría escucharlo! Aplique ahora para formar parte de LingoAce en el futuro del aprendizaje.