BluZinc
BluZinc is hiring: Creative Director Video VSL Performance Marketing in New York
BluZinc, New York, NY, US, 10261
Job Description
Creative Director - Performance Marketing job opening remote based USA. BluZinc is exclusively hiring a Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche.
This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale.
Key Responsibilities
This confidential search is managed by Jonathan Pearson, CEO, BluZinc.
Creative Director - Performance Marketing job opening remote based USA. BluZinc is exclusively hiring a Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche.
This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale.
Key Responsibilities
- Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages.
- Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success .
- Develop and optimize creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages .
- Test and iterate fast - guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
- Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.
- 5-10+ years' experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).
- A deep understanding of customer acquisition funnels , CRO, and behavioral triggers that move buyers to act.
- Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.
- Familiarity with creative performance analytics , funnel metrics, and A/B testing.
- Experience managing in-house creatives and freelance designers/editors.
- Passion for golf - you know the lingo, the mindset, and what resonates with this audience.
- Remote-first USA-based role, reporting to the CMO & COO.
- Massive impact across a high-growth $100MM+ brand in digital coaching.
- Competitive salary + performance bonus + benefits.
- Fast-paced, agile, entrepreneurial team environment.
This confidential search is managed by Jonathan Pearson, CEO, BluZinc.