Digital Media & Audience Specialist, Broadbeam Media (Broadbeam Media is a subsidiary of Active International located in NYC)
Active International, hybrid
Work at Active International
Level: Experienced (Non-Manager)
The Digital Media & Audience Specialist will be responsible for planning performance media initiatives and translating planning objectives into activation strategies. This role will take ownership of the client’s programmatic strategy and oversee its implementation and client execution. This person will also guide the broader team on audience strategies, including the relative value of different targeting options and tactics.
Planning: Recommending audiences and related inventory selection based on performance KPIs. Advising on buy type (CPM, CPC, CPV), flight length, potential optimizations, and guard rails for each channel
Platform & Campaign Management: Hands on campaign management (programmatic, direct and managed service), including continuous testing structures for efficiency and optimization
Client Management: Create and foster client relationships, understanding their KPIs and making and communicating strategic business decisions in their best interests. Creation of documents to showcase performance and provide in-depth analysis of results to a less technical audience.
Reporting, Tracking Infrastructure, Test Design: Responsible for working with the analytics and development teams to ensure accurate campaign tracking that will enable all measurement goals. Design & execute tests and ensure accurate reporting.
We are looking for a strategic, resourceful, self-motivated professional with strong analytical skills.
3+ yrs. experience in biddable digital media, agency experience is preferred.
Extensive knowledge of RTB and the wider programmatic landscape with hands-on DSP experience
Strong understanding and proactive approaches to keeping up on changes in the digital media industry, especially audience identifiers, pixel replacements and ad tech tools and systems
Ability to put together robust digital plans based on expected KPIs and forecasted models
Experience managing direct IOs and programmatic inventory with a knowledge and contacts from various digital publishers, SSP and aggregators across video, digital OOH , native, audio and display
Understanding and technical capability with website tracking tools (GA or Adobe) and adservers, reporting and digital attribution
Demonstrable strategic thinking and analysis skills, as well as the ability and confidence to make conclusions and recommendations from a business perspective.
The ability to translate results into clear, concise presentations, written reports, and data visualizations
Resourceful and creative — must bring fresh insights and find ways to fill knowledge gaps when all the data is not readily available
Experience in multiple DSPs including but not limited to: Amobee, The Trade Desk, DV360, Amazon, Audiomatic
Working knowledge of Google Campaign Manager and Tag Manager, experience with setting up campaigns and extracting data from adservers and publisher platforms
Experience in BI tools including Tableau and Datorama
Advanced knowledge of Excel (complex formula and data automation skills required, VBA coding preferred)
About Active International
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