Mediabistro
   

Content Marketing Associate

Paravel, New York, NY USA

Work at Paravel

Duration: Full-Time


Paravel is seeking a Content Marketing Associate who can help continue positioning Paravel as the prestige, leading sustainable luggage and travel lifestyle brand. This person possesses exceptional copywriting and marketing capabilities. The successful candidate will be able to create and execute promotional email campaigns, SMS outreach, paid campaigns, and website copy for all Paravel marketing initiatives. They will inherently understand the voice that Paravel occupies within the prestige travel lifestyle marketplace, and they can quickly craft copy to delight, entertain, and compel shoppers. A background in social media could potentially be helpful in driving a candidate's success, but it is not required. This person will be comfortable adapting their language and copy to optimize the brand tone across different channels.

Responsibilities

  • Write copy for promotional email, SMS, social media (Instagram, TikTok, etc.), and paid media campaigns that successfully captures the ethos of the Paravel brand.
  • Draft corporate communications on behalf of company executives for press releases and inquiries, successfully flexing into appropriate founders’ voices with ease. You will also be able to write convincingly about the space Paravel occupies within the sustainability vertical.
  • Pitch and develop new ideas for how to market upcoming initiatives in an exciting voice that confirms Paravel remains on the front lines of content marketing innovation
  • Manage weekly and monthly content calendar and work cross-functionally to drive to execution.
  • Own the full lifecycle of our content channels: strategy and planning, content creation, publishing, analytics and community management
  • Track and report on KPIs on a weekly and monthly basis; make recommendations for improving performance

Requirements

  • Strong Written and Verbal Communication: You can craft attention-grabbing copy with ease, and you can speak to anyone with confidence, clarity, and respect. You could sell someone the shirt off their own back, and you enjoy engaging with people no matter the context.
  • Collaborative Self-Ownership: Ability to manage projects and also partner across departments to achieve your goals. You like to learn and will be scrappy, designing new methodologies to get your work done the right way. You enjoy working with folks across teams.
  • Brand Passion: Ability to demonstrate an affinity for the prestige travel lifestyle, sustainability, and both retail and consumer understanding. A passion for beautiful things and the adventurous lifestyle encouraged.
  • Sense of Humor: A sharp wit and an ability to inject levity into situations without reducing the sophistication of the overall conversation.
  • Comprehension of Context: You understand how the context of language is fundamental in driving results. Your fluency across languages from email marketing to SMS campaigns, from paid ads to social media content is flawless; you know how to effectively market products across channels.
  • Organizational Superpowers: Ability to manage tasks like a champion, you can create order from chaos, and you can succeed moving at a fast clip, even if navigating ambiguous waters.
  • An Eye For Detail: Ability to create and drive excellent work that consistently exceeds expectations.
  • Entrepreneurial Spirit: Ability to be flexible, adaptable, and have a glass-half-full spirit that motivates you to push on with humility, resilience, and a smile. You are poised among colleagues regardless of their role in the organization.