Head of Social Media

Paravel, New York, NY USA

Work at Paravel

Duration: Full-Time

Paravel is seeking a Head of Social Media who will help build and drive their social content machine and social strategy to drive social performance (awareness, traffic, engagement) across all organic channels. This person will be a content creation nut who has a passion for building meaningful relationships with our community and followers. This person knows how to snatch viewers’ attention and keep them interested with post after post of creative, cool content that will invite folks to interact with the Paravel brand. The ideal candidate has 5 years of experience, is proactive, highly creative, and well-versed in social media platforms, particularly the nuances of Instagram and Tiktok.

In this role, the Head of Social will use data-driven insights to ideate & help create/brief original content to be used on Paravel’s various social channels in order to assist meeting company goals, educate our followers, and inspire and bring joy to our online community. This job requires a level of nimbleness, so the ideal candidate should be able to quickly ideate, design and/or shoot photos, videos, or layouts as needed. This person will work closely with other members of the Marketing and Creative Teams, including designers, other art directors, video editors and brand managers, to bring these social projects to life.

They will possess a passion for brand-driven growth, and they will live for creating social media content that retains Paravel’s position at the leading sustainable travel luggage and lifestyle brand. This is an exciting opportunity to be part of an innovative team that is making an impact on Paravel’s growth and engagement with our social community.