Digital Marketing Manager
Kixie, Santa Monica, California, United States, 90403
Work at Kixie
About the role
As our new Digital Marketing Manager you will lead our acquisition, engagement and retention efforts. You will be responsible for implementing the growth and demand generation functions. You will collaborate with cross-functional teams to support business OKRs, own, performance marketing, lead-generation and lifecycle marketing initiatives across owned and earned channels, partner platforms, organic search and paid media.
Customer acquisition including paid social, paid search, organic search, display, email, text, partnerships and more
Drive data-based analysis and insights to improve campaign effectiveness and value to the business
Focus on data, experimentation, testing, and analytics to uncover key business insights and opportunities for scalable user growth.
Generalize growth learnings and best-practices into a framework for future growth marketing initiatives.
Implement digital marketing campaigns on paid and earned social, direct response, email, and other channels
Analyze and extract meaningful marketing insights from various channels and analytics platforms
2+ years of relevant campaign management experience in similar role
Solid track record of inspiring action based on data-driven insights
Strong analytical skills and understanding of marketing attribution, with the ability to report on campaign success and identify what’s not working.
Able to work efficiently under tight deadlines and manage multiple priorities simultaneously
Advance analytics software experience
Confidently able to maneuver between working cooperatively in a team-oriented and cross-functional environment, as well as independently
Experience with marketing automation platforms, CRMs, and marketing reporting a plus
Experience at a fast growing-startup is a plus
B2B experience a plus
SaaS experience a plus
Advanced financial modeling / SQL experience a plus
HTML / CSS experience a plus
HubSpot experiences a plus
Advanced knowledge of ad networks, ad management platforms, DSP/DMP a plus
Brand new office in Santa Monica "Silicon Beach". Four blocks from the beach and one block from 3rd St. Promenade (hundreds of places to shop and dozens of places to eat)
Rapid opportunities for advancement at a pre-IPO software company who's valuation is climbing exponentially every year.
Health, Dental and Vision benefits
Unlimited PTO after 90 days
Team lunches/happy hour
One of the largest broadband communications and video services providers in the United States
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