Senior Product Marketing Manager

Roku, Inc., Austin, Texas, United States, 78716

Work at Roku, Inc.

Teamwork makes the stream work.Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the teamThe Consumer Engagement and Partnerships Marketing team’s mission is to drive engagement by inspiring and delighting our customers throughout their journey with Roku. The team is comprised of marketers specializing in Lifecycle Marketing, Product Marketing, and Integrated & Partnerships Marketing. We aim to provide customers with the best streaming experience possible by helping them discover new features, engage with entertainment across the Roku platform, and delight in the entire experience. When we succeed, we drive value for our business. The team partners closely with teams from across Roku including Product Management, Analytics, Engineering, Operations, Creative, and others to deliver a dynamic, personalized journey for our customers.

About the roleWe are looking for a proactive, analytical, and strategic thinker who is passionate about the intersection of technology and entertainment for the position of Senior Product Marketing Manager. Reporting into the Senior Director, Consumer Engagement and Partnerships Marketing, the Product Marketing Manager will own all aspects of end-to-end product marketing to drive awareness and engagement for new and existing features of the Roku platform, with a primary focus on supporting Roku’s Payments and Commerce Product teams.

This role will own the full-spectrum of product marketing responsibilities for supported Product teams including go-to-market and post-launch marketing strategies, product naming, positioning, messaging, and more from initial conception to product launch to driving ongoing customer awareness and engagement. Successful candidates will have deep experience with go-to-market planning, product positioning, and launching multi-channel marketing campaigns rooted in strategy, optimized-targeting, and measurable goals. They will possess strong organizational and prioritization skills and must be comfortable operating in a highly dynamic, autonomous environment that rewards those who take calculated risks and push boundaries.

What you will be doing

Manage pre-launch, go-to-market, and sustained post-launch marketing in support of Commerce and Payments features and capabilities working with a cross-functional team including Consumer Insights, Product, Engineering, Creative, Web, PR/Social and others

Be the “voice of the customer” and serve as a trusted partner for Product Managers as they plan and prioritize roadmaps, ensuring marketing considerations and requirements are clearly communicated throughout the process

Use Consumer Insights, Analytics, and other market research to understand consumer needs, pain points, and behaviors. Use this data to inform all facets of the product marketing role including naming, product positioning, messaging, and campaign tactics

Take a data-driven approach to marketing and be comfortable analyzing and using data to make decisions, demonstrate marketing’s contributions to the business, and more

Manage marketing campaigns from strategy, to concept, to delivery. This includes creative concepting and brief development, facilitating campaign asset reviews and approvals, A/B test setup, managing deadlines, and media trafficking

Work directly with internal designers, copywriters, marketing teams, PR/social, and media teams to ensure high-quality campaign creative and proper execution of campaign tactics

Developcampaigninsights to evaluate marketing effectiveness, understand the value provided to the business, and inform optimization and future campaign strategies

We’re excited if you have

7+ years of experience in a marketing role within the technology or entertainment industries. Experience supporting marketing for Payments and/or Commerce a plus

Proven ability to manage marketing campaigns from strategy through execution phases

Experience with media performance tracking, analysis and reporting. Must be comfortable synthesizing campaign data into actionable results

Experience developing and articulating campaign strategies across an organization

Experience partnering with creative teams to deliver high-quality, impactful campaigns

Ability to work independently and take ownership of projects from start-to-finish. Must work well with little oversight from team members but be aware of when/how to ask for assistance, review, and approval from senior team members

Proven planning, prioritization, and organizational skills

Strong communicator with excellent verbal, presentation, and written communication skills

Bachelor’s degree in Marketing, Business, or related discipline required. MBA a plus

#LI-FA1The Roku CultureRoku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit .