Lifecycle Marketing Specialist

Pathway Homes, Dallas, Texas, United States, 75215

Work at Pathway Homes


Pathway Homes

we create homeowners! Collectively, we believe in doing well by doing good. We are focused on building a collaborative team of like-minded individuals who are aligned with our purpose in driving a meaningful impact on the housing crises facing millions of Americans today. We aim to operate as an all-in-one single-family alternative home buying platform with a fair market product solution assisting buyers to achieve their homeownership dreams. The end-to-end product suite offers a distinctive value proposition in the U.S. $30T+ residential real estate market.Pathway was formed by


, a partnership designed to create new housing solutions that address critical needs in the U.S. residential sector. ResiLabs was established by

Regis Group

and designed and developed in collaboration with

Invitation Homes Inc. (NYSE:




Fifth Wall

. The senior leadership team combines deep housing expertise with a track record of using technology to provide superioroutcomes for customers.Since launching in November of 2021, Pathway Homes has garnered attention as an innovative platform from Bloomberg and others following an initial $750mm raise to support expanding access to housing for Americans.Pathway Homes is seeking a customer-obsessed lifecycle marketer to build, coordinate, and manage ongoing optimization of manual and automated marketing campaigns. The Lifecycle Marketing Specialist will be responsible for executing campaigns aimed at increasing lead conversion and down funnel engagement across a multi-channel platform. This individual should be confident in their skills to identify opportunities and optimize existing programs as well as be innovative regarding the creation of new campaign opportunities. Program success is driven by increasing engagement by delivering highly relevant messages across the customer journey.The Lifecycle Marketing Specialist will report to, and work closely with, the VP, Marketing as well as other Leadership team members, as well as Product, Content and Partnership teams to conceptualize and execute the creation of notifications across email, push, and SMS. This individual will be successful if they understand the customer journey, pain points, and if they can discover the best content to deliver to the customer at the right time. The optimal candidate is an innovative self-starter and has an appetite for long term program development.Responsibilities

Work with cross functional partners to improve the customer journey by identifying gaps in our owner notification experience.Build new campaigns designed to proactively address key moments to maximize lead conversion and down funnel engagement.Execute scalable, personalized campaigns with long term data and product considerations in mind.Ensure all assets and requirements are effectively scoped and communicated out to partnering teams, and manage those items on the respective teams’ backlog.Own email production and QA processes to ensure notifications are accurate and deployed on time.Identify target audiences and utilize ESP and backend data systems to maintain strategic segmentation and targeting best practices.Maintain and analyze weekly and monthly reports and identify opportunities for campaign optimization.Optimize notifications for both desktop, tablet and mobile devices (HTML based email templates).Monitor and maintain email deliverability best practices and file clean-up (unsubscribes, inactive bounces, etc.)Experience

You have 3+ years of proven experience in email marketing campaign management and campaign optimization.Have a proven record of assessing the customer journey to identify gaps in the user experience.Experience creating scalable automated campaigns in partnership with product teams.Experience partnering with data and product teams to build backend data pipelines through API or otherwise, and experience providing tech requirements to do so.Functional knowledge of HTML/CSS required.You have demonstrated a fundamental knowledge of email and notification best practices.Experience withPush and SMS campaignsHigh attention to detail and an ability to manage multiple, high priority initiatives, and prioritize appropriately.Culture IdentityEmpathetic - for our customers, colleagues, and investorsAgile

- willingness and ability to learn on the fly, push outside of your comfort zoneSelf-starter

- identify opportunities, roll up your sleeves, and get your hands dirtyOwnership

– ownership is our job, internally and with our customersInnovation

– focused on growth, advancement of mission to create homeownersPathway PerksCompetitive compMedical, Dental, Vision & FSA401K matchingGenerous PTO & HolidaysFlexible office space with snacksWe are an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.