Director of Marketing

CapStar Financial Holdings, Inc., Athens, Tennessee, United States, 37303

Work at CapStar Financial Holdings, Inc.

Job Purpose:

Responsible for the operation, strategic direction, and leadership of the bank's marketing efforts.

Job Responsibilities:


Directs and coordinates all bank and subsidiary marketing strategic plans and campaigns, community events and communications activities to support lending and deposit strategies.


Serves as chief communication and public relations officers responsible for disseminating all pertinent internal and external information, including employee announcements, press releases and media advisories.


Builds and preserves the company brand and image, including managing reputational risk, monitoring competition, and maintaining awareness of and compliance with industry regulations.


Negotiates and manages all marketing-related contracts and acts as the bank liaison with contracted third-party vendors in delivery of corresponding services.


Develops and manages advertising and promotional activities across various media outlets, including print, radio, television, and direct mail, driven by market condition and opportunity.


Designs all bank and subsidiary literature, including advertisements, billboards, collateral/brochures, fliers, forms, business cards, and internal and external signage.


Develops investor presentations and other collateral for bank analysts, as needed.


Develops and enforces internal advertising policy and brand standards manual.


Oversees the company's (internal) intranet site.


Manages $800,000+ marketing budget and oversees all requests for contributions and sponsorships from community organizations.


Manages and develops all digital and social media marketing, and electronic communication efforts


Attend all BSA training (at least annual) offered through the bank. More frequent and/or specific training may be required, depending on job responsibilities. Perform job responsibilities to ensure the bank's compliance with BSA/AML policies and procedures, which include detecting potential suspicious activity and reporting such activity to the BSA Officer and may include gathering and entering data into systems for monitoring and reporting.

Note: Incumbent may be asked to perform other non-essential duties as assigned.

Job Qualifications: Describe the minimum qualifications needed to complete the job responsibilities.


Bachelor's degree in Communications, Business or Marketing. Master's degree preferred.


5 to 7 years of experience in the marketing field and proficiency in computer software packages (i.e., Microsoft Office, Adobe Creative Suite, etc.)



Management Activities: Check all that apply

Interview, select and train employees

Set and adjust their rates of pay and hours of work

Direct the work of employees

Appraise employees productivity and efficiency for the purpose of recommending promotions or other changes in status

Handle employee complaints

Discipline employees


Plan the work


Determine the techniques to be used

Apportion the work among the employees

Determine the type of materials, supplies, machinery, equipment or tools to be used or merchandise to be bought, stocked and sold

Control the flow and distribution of materials or merchandise and supplies

Provide for the safety and security of the employees or the property


Plan and control the budget

Monitor or implement legal compliance measures

Customarily and regularly direct the work of at least 2 or more full-time employees or their equivalent (1 full-time employee at 40 and 2 half-time employees at 20 hours each , are equivalent to 2 full-time employees).

Authority to hire or fire other employees, or makes suggestions and recommendations as to the hiring, firing , advancement, promotion or any other change of status of other employees are given particular weight.