Arizona State University, Phoenix, Arizona, United States, 85004

Work at Arizona State University

Digital Communications Spec

Arizona State University

Journalism & Mass Comm

Campus: Downtown Phoenix


Job Description

The Digital Communications Specialist supports the communication functions of the brand engagement and marketing team for the Walter Cronkite School of Journalism and Mass Communication at ASU. These responsibilities include, but are not limited to, creating and executing social media strategies, emails and creative story telling. The position entails cultivating content to maintain and enhance the strategic online presence of the Cronkite School, monitor and report social media and website analytics, contribute to university-wide digital communication efforts, and assist with miscellaneous needs related to the capture of audio/video/photographic content.

Salary Range

$42,000 - $50,000 per year; DOE

Close Date


Essential Duties

Help develop and execute social media strategies.Find and create creative story opportunities.Maintain a social media calendar.Attend events to conduct real-time social mediapromotion.Research trends and innovations in digitalmarketing.Research and develop brand specific and strategiccontent for targeted distribution over the CronkiteSchool social media channels.Analyze social media and Web analytics, and helpsgenerate performance reports.Engage with marketing and communicationsrepresentatives across ASU academic and businessunits to source content.Contribute to the development and execution ofsocial media advertising strategies. Maintains andadheres to the Cronkite School voice and tone.Assist with capturing video/audio/photographiccontent as needed.Help facilitate transcription and storage of digital assets as needed.

Minimum Qualifications

Bachelor’s degree in a field appropriate to the area of assignment and two (2) years of related experience: OR, or any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved. Demonstrated experience in writing and editing online content.

Desired Qualifications

Evidence of effective communication skills.Experience in developing effective social media campaigns.Demonstrated knowledge of online platforms including, but not limited to, Facebook, Twitter, Instagram and LinkedIn.Demonstrated knowledge of social media platform analytics/insight tools.Demonstrated knowledge of Hootsuite.Demonstrated knowledge of digital marketing principles, practices, and procedures.Demonstrated knowledge of internet-based social networking formats, audiences, and usage standard.Demonstrated knowledge and understanding of interactive media, tools, and technologies.Experience in writing and editing for interactive media.Experience in using web tools and assessment of outcomes.Experience in problem-solving and decision-making.Experience in establishing and maintaining effective working relationships.Experience in developing, producing, and managing website including occasional programming of site.Experience working effectively in an environment subject to stringent deadlines.

Working Environment

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse.Required to stand for varying lengths of time and walk moderate distances to perform work.Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.Ability to clearly communicate to perform essential functions.

Department Statement

The Walter Cronkite School of Journalism and Mass Communication at Arizona State University is widely recognized as one of the nation's premier professional journalism programs. The school, which was named in Cronkite's honor in 1984, prepares the next generation of journalists in both the time-honored fundamentals embraced by Cronkite and the multimedia skills necessary to thrive as journalists in the digital age. Housed in a $71 million state-of-the-art media complex in downtown Phoenix, the school has been featured in The New York Times and The Times of London as a leader in 21st-century journalism education. It is the home of Arizona PBS, the Carnegie Knight News 21 initiative and the Donald W. Reynolds National Center for Business Journalism. The Cronkite School offers 12 professional programs, including a nightly television news broadcast, digital news bureaus in Washington and Phoenix, sports bureaus in Los Angeles and Phoenix, a strategic public relations agency, an entrepreneurial digital innovation lab, digital production bureau, business bureau, and newsgathering and civic journalism bureau.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

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ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

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