Senior Product Marketing Manager - Hybrid Therapies

AtriCure, Cincinnati, Ohio, United States, 45208

Work at AtriCure

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit or follow us on Twitter @AtriCure.

If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.POSITION SUMMARY:The Senior Product Marketing Manager - Hybrid Therapies will be responsible for upstream support of AtriCure's Hybrid product portfolio. This role will focus on upstream initiatives, interfacing with research and development, scientific affairs, sales, commercial, and professional education internal teams as well as physician KOLs to define, scope, and collaborate on new products for Hybrid Therapies. This role must be able to work on cross-functional teams in support of developing and maintaining product pipeline projects to expand the Hybrid portfolio. This includes Research and Development, Sales, Marketing, Clinical Affairs, Operations, Finance, Quality Systems, Regulatory, and Legal.ESSENTIAL FUNCTIONS OF THE POSITION:Contribute to overall Hybrid Therapies franchise strategy roadmapPartner with commercial team to identify, develop, and manage upstream product pipelineEstablish relationships with key opinion leaders to assist with voice-of-customer activities and deliver needs assessment for future product launchesEducate, advise, formally present to, and interact with customers in support of business goals/objectivesPropose positioning, messaging, and market segmentation strategies for new products.Identify opportunities to gather VOC from physicians on product pipeline at major medical conferencesSupport assigned products/projects which may cross franchises where appropriate to align experience and support the business needMonitor competitive landscape to enable the franchise to develop better informed strategies, input into product pipeline, and communicate internally to relevant stakeholdersAssist in qualitative and quantitative voice-of-customer input for implementation of upstream product and pipeline developmentWork with all departments to execute effective product launches and ongoing support to achieve sales performance goalsParticipate in onboarding of new team members in product marketingADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION:Regular and predictable work performanceAbility to work under fast-paced conditionsAbility to make decisions and use good judgmentAbility to prioritize various duties and multitask as requiredAbility to successfully work with othersAdditional duties as assignedBASIC QUALIFICATIONS:Bachelor's degree in marketing, clinical applications, or a related fieldMinimum of seven plus (7+) years successful sales/marketing or related experience, especially in downstream marketingAbility to influence cross-functional teams without formal authority, such as sales teamsBuilds and nurtures relationships internally and with external customersAnalytical and strategic, effective technical writer, and strong moderator/presenterHands-on and able to manage multiple deadlines in a fast-paced environmentAbility to travel 20-35% domestic and internationallyPREFERRED QUALIFICATIONS:MBA or advanced degreeMedical device experience, especially cardiac surgery or cardiovascularClinical experience in acute or outpatient settingExperience with international organizations and customersOTHER REQUIREMENTS:Ability to regularly walk, sit, or stand as neededAbility to occasionally bend and push/pull as neededAbility to pass pre-employment drug screen and background check#LI-KN1AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 20 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).PDN-9a0493f4-c45b-4e11-a0d3-0f035b86dade