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PR LIAISON - TAMPA

First Horizon National Corporation, Tampa, Florida, United States, 33602

Work at First Horizon National Corporation


SUMMARY

Find out more about this role by reading the information below, then apply to be considered.The role of the Public Relations team is to develop strategies and lead efforts that help create and maintain a positive public image with the company's stakeholders, prospects and community and position the company as a regional banking leader within the industry and the markets it serves.At First Horizon, the public relations specialist helps to achieve public relations corporate objectives at the market level by creating and executing plans that promote the brand, support, and develop client relationships, and invest in the community in meaningful ways.This role works closely with regional and market leadership to:Develop and support a market strategy that drives client growth, prospect generation and revenue.Support multiple banking teams to develop and sustain client relationships (primarily commercial/PB/Wealth)Operationalize brand at the ground level.Position the company as a leader in the community.Integrate corporate communications and marketing strategies within regions.Promote attraction and retention of talent.Provide market level feedback to corporate communications and marketing partners Provide regional communication support to reinforce and continue to promote corporate messaging.These objectives are achieved through:Creating differentiating events and client experiences to build relationships with clients and centers of influence and promoting prospect generation.Developing and executing a community investment strategy that aligns with corporate guidelines and addresses the pressing needs of each community. Activating around sponsorships (ads, creating remarks, promoting brand awareness). Including budget management, acting as primary relationship owner of nonprofit and civic organizations, and providing ROIServing as a Liaison to CRA to help define and achieve market level CRA goals and objectives.Managing local media relations, pursuing earned media opportunities, and activating around paid mediaManaging local advertising, and promoting campaigns in partnership with marketingServing as brand advocates in community by representing the company at meetings and events.Encouraging associate engagement in the community and in the workplace.Working with the social media team to utilize local content that promotes community investments/partnerships, client events/experiences, strategic partnerships, volunteerism, and talent.Manage major sporting or arts sponsorships and venues.QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Additionally, the qualifications listed below are representative of the knowledge, skills, and/or abilities required in this position:A minimum of 3-5 years of public relations experienceExceptional written and verbal communication skills to interface effectively with internal and external audiencesSelf-motivated and team orientedCommitted to high-quality work product.Discretion to manage highly confidential information.Ability to work efficiently with a high level of attention to detail.Excellent time-management, organizational and problem-solving skillsMust be able to work independently with limited supervision and be able to respond effectively to competing priorities.Advanced knowledge of MS Office4-year degree in public relations/marketing/communications and experience in these fields is preferredCOMPUTER AND OFFICE EQUIPMENT SKILLSMicrosoft Office suiteBenefit Highlights* Competitive and comprehensive compensation program* Medical with wellness incentives, dental, and vision* HSA with company match* Maternity and parental leave* Tuition reimbursement* Mentor program* 401(k) with 6% match* And More! Please see FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits for more details.Follow Us:* Facebook -- facebook.com/FirstHorizonBank* Twitter -- twitter.com/FirstHorizonBnk* LinkedIn -- linkedin.com/company/first-horizon-bank* Instagram -- instagram.com/first_horizon* YouTube -- youtube.com/channel/UCEVs5OMj-b0H9Dr5Q209_-QCorporate Diversity Commitment:We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)PDN-99ba2712-f5a6-4035-ba79-577fd505ecab