Senior Marketing Experience Owner

Navy Federal Credit Union, San Diego, California, United States, 92131

Work at Navy Federal Credit Union


The Senior Marketing Experience Owner is self-motivated, imaginative, and energetic about enhancing the member experience and will drive the vision, direction, and development of programs and projects for the betterment of our members. Partner closely with members of cross-functional teams and stakeholders (i.e. Solution and System Architects, Developers, Analysts, Data Scientists, Scrum Masters, etc.) to ensure what is delivered fulfills strategic needs and drives a superior member experience. Work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Anticipate internal and/or external business challenges and recommend process, product, or service improvements. Interact with senior leadership and serve as subject matter expert.


• Collaborate with a cross-functional team to define and launch new programs and projects• Streamline the execution of program priorities• Lead, influence, and motivate Scrum Team and stakeholders towards continuous improvement• Partner closely with stakeholders from across the credit union to identify opportunities and problem areas for web and content management, perform in-depth analysis, and recommend solutions to support business goals, building out and refining features and epics as needed to deliver to Agile Release Train• Participate in all relevant SAFe events for the agile release train, and play a leading role in Program Increment Planning• Own prioritization of product feature backlog, maintaining an agile approach to the work andpivoting when necessary• Partner with research analysts to integrate user research and market analysis into deliverables• Analyze product and service uptake, usage and other empirical data and how that relates to key member needs to determine changes in prioritization• Regularly analyze true needs for members and constantly push for clear understanding of value• Serve as an agent of change for Marketing, looking for new ways to solve problems for members and collaborate as a team• Assist in leading organizational understanding, alignment, and enthusiasm for new efforts, and promotes the positive change impacts as a result; defines and implement strategies for internal stakeholders who are resistant to change• Proactively work with team to formulate creative ideas or solutions for potential issues• Guide and analyze benchmarking, trend analysis and other input to drive continuous improvement and elevate service performance and the member experience• Stay current with marketing processes and relevant technology/automations as well as government/policy impacts and industry best practices• Manage multiple marketing initiatives with the most complex scope and impact under tight deadlines• Deliver compelling and effective communications and presentations to senior management• Develop and recommend enhancements to improve operational process and procedures• Lead, guide, train, and mentor less experienced staff• Perform other related duties as required


• Bachelor’s Degree in Marketing, Business, Information Technology, Strategy, or the or the equivalent combination of education, training or experience• Extensive experience in agile product ownership• Extensive experience leading, shaping, and developing innovative solutions while managing business risks• Advanced skill building relationships through rapport, trust, diplomacy and tact• Significant experience in market and consumer research, project management, and analysis in support of strategic planning initiatives• Advanced analytical and conceptual skills to create original concepts and theories for various projects• Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly• Advanced skill delivering presentations to groups of various sizes• Advanced skill communicating with stakeholders, team members, and leaders effectively and productively• Advanced skill in problem solving, influencing, and negotiating, and guiding strategic thinking• Advanced skill exercising initiative to produce desired results and achieve objectives• Significant experience in project leadership and execution, including initiatives with technology, processes, cross-functional teams, and external partner team members• Advanced knowledge of SAFe project/program management processes and methodologies; ability to learn different collaboration or product management tools quickly• Significant experience in content delivery, site governance, and content management for high traffic websites• Significant experience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflows• Advanced verbal, written and interpersonal communication skills


• Master’s Degree in Marketing, Business, Information Technology, Strategy, or the equivalent combination of education, training, or experience• Experience in SAFe product management (certified POPM preferred)• Advanced knowledge of credit union operations/processes and procedures• Advance knowledge of Navy Federal's functions, philosophy, operations, systems, and organizational objectives

Hours: Monday - Friday, 8:00AM - 4:30PM

Location: 820 Follin Lane, Vienna, VA 22180 | 5550 Heritage Oaks Dr. Pensacola, FL 32526 | 141 Security Dr. Winchester, VA 22602 | 9999 Willow Creek Road San Diego, CA 92131 | Remote

Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume.

About Us

You have goals, dreams, hobbies, and things you're passionate about—what's important to you is important to us. We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them—friends, family, and passions. And we're looking for team members who are passionate about our mission—making a difference in military members' and their families' lives. Together, we can make it happen. Don't take our word for it:

• Military Times 2022 Best for Vets Employers

• WayUp Top 100 Internship Programs

• Forbes® 2022 The Best Employers for New Grads

• Fortune Best Workplaces for Women

• Fortune 100 Best Companies to Work For®

• Computerworld® Best Places to Work in IT

• Ripplematch Campus Forward Award - Excellence in Early Career Hiring

• Fortune Best Place to Work for Financial and Insurance Services

Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability

Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position

Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.