Sr. Associate Director, Business Development and Marketing

The Santa Clara University, Santa Clara, California, United States, 95053

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Sr. Associate Director, Business Development and Marketing



Santa Clara, CA

time type

Full time

posted on

Posted 3 Days Ago

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Position Title: Sr. Associate Director, Business Development and Marketing Position Type: Regular Hiring Range:

$112,100 - $131,800 annual,

commensurate with experiencePay Frequency: Annual A. POSITION PURPOSE

The Sr. Associate Director of Business Development and Marketing is a key member of the leadership team for the Silicon Valley Executive Center (SVEC) in the Leavey School of Business at Santa Clara University. Reporting to the Executive Director, the Sr. Associate Director has P&L responsibility in a complex academic context and is expected to have an entrepreneurial approach and a big picture strategic view of the opportunities for executive education. This includes developing resources, identifying potential markets for future programs, pursuing opportunities, closing deals, and building partnerships with a wide array of key internal and external stakeholders. The Sr. Associate Director has direct responsibility for the growth of the Center’s custom and partnered program portfolio and to support the growth of all other programs in the Center portfolio.


RESPONSIBILITIESDevelop and execute a comprehensive growth strategy that scales programs across the SVEC portfolio and leverages synergies to drive innovation of new programs.Utilize stakeholder input, client input, and labor market demand and industry trends to continually evaluate and refresh business development and sales strategies.Collaborate with other SVEC team members and the LSB marketing team to maximize market appeal for programs in the SVEC portfolio sourcing and to source new opportunities for revenue and impact growth.Lead research initiatives to identify new markets and customer needs for programs and institutes within the SVEC.Build relationships with prospective clients while continuing to cultivate and direct existing clients and alumni of programs to ensure a high volume of top-of-funnel opportunities for the SVEC.Manage metrics and reporting to track and measure quality and volume of lead pipeline as well as phases of programs in development through delivery.Lead all requests for proposals (RFPs), requests for information (RFIs) and requests for quotes (RFQs) processes on behalf of the SVEC along with correlating presentations and contract negotiations.Perform cost-benefit and needs analysis of existing/potential clients to meet their needs.Create sales contracts that adhere to SVEC, LSB, and university guidelines.Track sales revenue and other financial metrics, in collaboration with the Director of Finance and Administration.Launch customer relationship management (CRM) system and manage data across the SVEC portfolio leading efforts to strengthen CRM processes within the organization.Develop personnel to identify opportunities for fundraising and sponsorship of distinctive programs.Make decisions which are fully aligned with market identities of the SVEC and that drive the scale of Center revenue .Increase revenue, profitability, and impact to differentiate the Silicon Valley Executive Center’s corporate governance portfolio. Work with the Executive Director and Director of Finance and Administration to develop budgets and long term projections.Advance the University's mission and LSB’s strategic plan through the Center’s corporate, and international executive programs.Other duties as assigned

C. PROVIDES WORK DIRECTIONDirect reports: Director of Client and Partner Relations, Director of Program Communities and other staff as assignedIndirect reports: Program management personnel and other staff as assigned

D. GENERAL GUIDELINESRecommends initiatives and implements changes to improve quality, programs, and services.Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices.Maintains contact with customers and solicits feedback for improved services.Maximizes productivity through use of appropriate tools; planned training and performance initiatives.Researches and develops resources that create timely and efficient workflow.Prepares progress reports; informs supervisor of project status; and deviation from goals. Ensures completeness, accuracy and timeliness of all operational functions.Prepares and submits reports as requested and required.Develops and implements guidelines to support the functions of the unit.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.

This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.KnowledgeBroad understanding of marketing, business development, consulting required to design courses for middle and/or senior level executivesSkillsExcellent staff management skills requiredHighly effective communicator who is able to sell ideas to senior executives and others within SCUAbilitiesAbility to lead complex business development engagementsSuccessful record of program development and the ability to adapt an organization to meet strategic goalsAbility to foresee, analyze and understand international and domestic business trends and the concerns of executivesEducationBachelor’s degree is required; PhD or EdD, MBA preferred.Years of Experience8 years or equivalent of education & experience.

F. PHYSICAL DEMANDSThe physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.Considerable time is spent at a desk using a computer terminal.May be required to travel to other buildings on the campus.May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.May be required to occasionally travel to outside customers, vendors or suppliers.


The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.Typical office environment.Mostly an indoor office environment with windows.Offices with equipment noise.Offices with frequent interruptions.

COVID-19 Statement

The health and safety of the university community is a top priority.

All Santa Clara University students, and employees are required to be vaccinated against

COVID -19 or request a medical or

religious exemption.

Please visit our



for additional information.EEO Statement

Equal Opportunity/Notice of NondiscriminationSanta Clara University is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and California State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Applications from members of historically underrepresented groups are especially encouraged. For a complete copy of Santa Clara University’s equal opportunity and nondiscrimination policies, see IX of the Education Amendments of 1972Santa Clara University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender, and prohibits retaliation against any person opposing discrimination or participating in any discrimination investigation or complaint process internally or externally. The Title IX Coordinator and Section 504 and ADA Coordinator is

Aaron Zisser , Director of Equal Opportunity and Title IX, 408-551-3043,

, . Inquiries can also be made to the Assistant Secretary of Education within the Office for Civil Rights (OCR).Clery Notice of AvailabilitySanta Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website . To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.Americans with Disabilities ActSanta Clara University affirms its commitment to employ qualified individuals with disabilities within the workplace and to comply with the Americans with Disability Act. All applicants desiring an accommodation should contact the Department of Human Resources , and 408-554-5750 and request to speak to Indu Ahluwalia by phone at 408-554-5750 or by email at Us

Santa Clara University is a comprehensive Jesuit, Catholic university located in California’s Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s, Ph.D., and law degrees.Santa Clara University requires all employees to be fully vaccinated and boosted against COVID-19.

This mandate allows for limited exemptions and a grace period for new hires to comply with the vaccination requirement.

Santa Clara University does not sponsor work visas for staff positions. If hired, individuals must independently provide proof of their eligibility to work in the United States.Santa Clara University offers a comprehensive benefits package for

benefit eligible employees

with programs and resources designed to promote and sustain personal health care, well-being, and the financial objectives of our employees and families. Visit our

benefits page

for more information.