Associate Director of Social Media (7455U), Haas School of Business

University of California-Berkeley, Berkeley, California, United States, 94709

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About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit OverviewUC Berkeley's Haas School of Business offers a unique opportunity to champion new ideas, collaborate across boundaries, and continually learn in a workplace committed to increasing diversity and creating a welcoming environment for all. Our distinctive culture is captured within our four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. These principles distinguish Berkeley Haas as a unique environment, conducive to teamwork, collaboration, and career growth.For more information about the Haas School of Business visit: Haas School of Business embraces flexible working arrangements for its employees. Exact arrangements are determined in partnership with your supervisor to meet role responsibilities and department needs, and are subject to change.Application Review DateThe First Review Date for this job is: 09/20/2023.ResponsibilitiesContent development & storytellingWorking with the team, create and distribute dynamic, creative, and on-brand social media content of all kinds-textual, photographic, graphical, and video to enhance Berkeley Haas' social media presence and campaigns to build community and increase engagement. Includes publishing content daily.Assist in brainstorming, research, interviews, multimedia production (videos/animation/photos/graphics) and writing for social media channels in alignment with Berkeley Haas' brand and mission.Review daily news and editorial content and identify stories suitable for sharing on social media.Thoughtfully and appropriately represent diversity, equity, inclusion, justice, and belonging on social media channels.Create timely content/adapt content for digital signage across campus.Develop and maintain a content calendar, including identifying future events and important dates.Manage student workers in content creation and metrics reporting.Social media strategyWork closely with the communications and marketing teams to design, develop, and implement social media strategy for various channels, campaigns, and priorities that enhance our reputation.Manage long- and short-term social media campaigns in collaboration with colleagues and cross-campus partners to reach campaign objectives.Identify and review new tools and platforms and make recommendations to enhance audience engagement.Community management, reporting, and monitoringUse native and third-party social media monitoring tools to evaluate the performance of social media content, spot trends, and compare our strategy to peer institutions.Adjust tactics or approaches as needed to achieve objectives.Create timely reports on social media content performance and engagement.Engage and develop a social media community, including influencers, peer institutions, and other UC Berkeley and UC system accounts, following brand guidelines and the social media strategy.Respond to online inquiries with correct information in a timely manner.Monitor social channels and anticipate potential areas of interest or concern, raising the issue and recommending strategies to the Chief Marketing Officer, Director of Faculty Research Promotion & Media Relations, Director of News, or other office leaders.Assist with critical communications on social media channels as needed while maintaining strict confidentiality.Develop policies and guidelines for collaborators who use our social media channels (e.g.other Haas departments, student takeovers).CollaborationCollaborate with Marcom colleagues to identify specific social media opportunities and work with and support the team as needed to complete tasks.Develop successful relationships with communications colleagues, faculty, students, staff, administrators, and alumni to build social media audiences and develop social media content.Professional Learning and GrowthEmbraces the principle of being a "student always" by engaging in opportunities for training, workshops, seminars, continuing education pertinent to the position, or at the suggestion of the supervisor.Actively contributes to a team environment that fosters and promotes a culture of diversity, equity, inclusion, and belonging (DEIB) within the unit and at Haas.Engages in ongoing education to promote diversity, equity, inclusion & belonging by completing University sponsored certifications & training sessions (Ie:MEP Workshop, Implicit Bias Certification, LinkedIn Learning workshops, and other workshops & seminars offered by the University or Haas, as they are made available) or by engaging in external seminars & resources related to DEIB.Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.Required QualificationsThree-to-five years of professional work experience in marketing, media, or communications performing social media and other multimedia content creation, including experience contributing to or managing social media accounts on behalf of an organization or business.Demonstrated success in digital storytelling as well as concepts and principles of social media, branding, and marketing.Working knowledge of requirements of various social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.) as well as best practices for boosting engagement of key audiences and analytics tools for these platforms.Working knowledge of Microsoft Office, Google Drive, and basic HTML skills required.Demonstrated skills in creating, developing, and implementing comprehensive long- and short-term strategic communications plans.Strong written, verbal, and interpersonal communication skills.Demonstrated skill with communicating with digital/social audiences including problem recognition, avoidance, and resolution.Excellent organizational, analytical, critical-thinking, and time-management skills, ability to multitask and adapt to office needs, and strong attention to detail and accuracy.Demonstrated ability to daily project-manage social media strategy and campaigns, including the ability to multitask, prioritize, and balance varying volumes of work assignments and adapt to the changing needs of the office.Commitment to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome, and included.Ability to navigate and communicate around complex issues related to race, ethnicity, disability, and other diverse issues.Demonstrated ability to work independently as well as collaborate/partner with communicators across the school.Serve as a role model and consult on social media best practices.Ability to maintain confidentiality.Excellent interpersonal skills, demonstrating a desire to promote diversity, equity, inclusion and belonging to establish and maintain positive & professional working relationships with colleagues, students and team members.Exemplifies Haas' four Defining Leadership Principles: (1) Question the status quo; (2) Confidence without attitude; (3) Students always; and (4) Beyond yourself.Demonstrates an understanding of and commitment to diversity, equity, inclusion, and belonging in a business, organization or public university setting.Education/Training:Bachelor's degree in related area and/or equivalent experience/training.Preferred QualificationsKnowledge of the higher education environment, including issues, audiences, and unique challenges.Experience working in higher education or with a research, scientific, or nonprofit organization.Demonstrated working knowledge of photography/videography, animation, and motion graphics.Knowledge of Adobe Creative Suite including Photoshop and Premiere Pro preferred; knowledge of other animation tools such as After Effects, Animate, or Procreate.Salary & BenefitsThis is a 100% full-time (40 hrs a week) exempt career position, which is paid monthly and eligible for UC Benefits.For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.The budgeted salary or hourly range that the University reasonably expects to pay for this position is $86,00.00 - $109,000.00.How to ApplyTo apply, please submit your resume and cover letter.Other InformationThis is not a visa opportunity.Conviction History BackgroundThis is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities.

Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities.

The University reserves the right to make employment contingent upon successful completion of the background check.Equal Employment OpportunityThe University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.For the complete University of California nondiscrimination and affirmative action policy, please see the University of California Discrimination, Harassment, and Affirmative Action in the Workplace policy.