Mediabistro
   

Conversion Optimization Manager

Altice USA, Long Island City, NY

One of the largest broadband communications and video services providers in the United States

Duration: Full-Time


Altice USA is a cutting-edge communications, media, and tech company. We connect people to what matters most to them; texting with friends, advertising that resonates, or binge watching their favorite show. Our differentiated approach centers around technologies that push the envelope and deliver the ultimate customer experience. We're building a workforce that attracts and retains the best talent, not only to meet the needs of our customers, but that also reflects the diverse communities we serve. We're not the only ones who have seen it; we've recently been recognized by Forbes as one of America's Best Employers as well as by the Human Rights Campaign, DiversityInc Magazine, and Cablefax for our diversity & inclusion program.

Responsibilities

We are looking for a talented fulltime Conversion Optimization Manager to join our digital operations team to work on AlticeMobile.com and MyAltice. As a Conversion Optimization Manager at Altice, you will be responsible for managing, testing and implementing conversion points in the marketing funnel. 

Responsibilities:

 

  • Manage key conversion points in the marketing funnel
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
  • A/B test and continually measure the performance of CTAs
  • Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
  • Optimize our marketing's conversion paths
  • Increase conversion rates and drive marketing-qualified leads for our sales team
  • Optimize the lead-to-customer conversion rate
  • Increase funnel marketing efficiencies

Qualifications

  • BA/BS or equivalent working experience
  • Past experience with web analytics, A/B testing, and inbound marketing tactics
  • Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
  • Good time-management skills
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver

Preferred Experience

  • Content strategy: 5-7years
  • Jira experience  
  • The ability to lead, collaborate, and influence (with and without formal authority) engineering, design, and product management teams 
  • Familiarity with analytics Adobe and Google analytics to make the right recommendations
  • A self-starter who can manage projects in a fast-paced environment and remain focused amidst frequently changing requirements

Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law.  This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Requirements of this position include demonstration of either full vaccination status against COVID-19 or company-provided weekly COVID-19 testing.

About Altice USA

Altice USA is a communications and media company that enables its customers through the power of connectivity. With a relentless focus on challenging today’s norm while developing the telecommunication of the future, our products and services bring people closer together and connect them to the things that matter most to them, faster and more easily than ever before.

From high-speed broadband and ultra-HD video, to digital advertising solutions, local news, telephony, and wireless offerings, we are making connections possible around the country -- to businesses, to consumers, to communities, to schools, to hospitals, and everyone in between. 

Altice USA

Want to learn more about Altice USA? Visit Altice USA's website.