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Content Marketing Lead

Bobit, Torrance, CA USA

Work at Bobit

Salary: competitive with benefits

Level: Manager (Supervisor)

Duration: Full-Time


Bobit is seeking a talented Content Marketing Lead to lead one of the fastest growing divisions of a diversified business intelligence, media, marketing, and experience company!

The Content Marketing Lead would lead a team to create high quality, actionable, client-delighting content in any format and on any platform that serves the goals of a client’s campaign.


Responsibilities:

  • Work directly with sales team to create concepts for sale as branded content and initiates regular team meetings with sales to pitch content ideas
  • Directly responsible for developing new ideas for content formats, including staying on top of sellable content marketing, social media offerings and digital products
  • Attends meetings with client in person and by phone to support the sales process
  • Must understand buying cycles of our markets so that content can be developed with precision to develop maximum leads, engagement, or deliverable required by client
  • Is a primary contact with the client to ensure content is on-message, on brand, and is moving through both internal and client facing departments smoothly, on time, and on budget
  • Contracts, cultivates, and manages a team of freelance writers who handle most custom content, including writing, project management, design, video and audio production. Ensures freelancers follow quality standards
  • Edits and proofreads content; writes on select assignments
  • Works with sales, marketing and operations teams to ensure all messaging around client content is actionable and continually performing. This includes copy development, design input, list recommendation, targeting recommendations, digital marketing techniques, and platform choice for optimal engagement
  • Continually testing – and reporting on – what is working in content marketing, what has momentum, what doesn’t work, and how we can improve
  • Determines best distribution methods for content. Works with Audience Development on list queries, determining social audiences that are appropriate, and knowing the online audience
  • Be well versed in internal systems, including the corporate CMS, Omail, Jira, Robohead, Asana (or internal project management system)
  • Should maintain personal expertise in the content marketing, interactive marketing, branded content and media field by reading industry newsletters, publications, websites, blogs, and follow thought leaders on social
  • Is responsible for communicating consistently with all sales teams and publishers and provides regular case studies, promotional material, and training
  • Regularly meets with editorial teams to stay plugged into market and scope new topics that can be developed into branded content
  • Is responsible for all projects meeting project milestones and budget and for communicating directly with sales when there are issues. Is ultimate responsible party for quality control
  • Serves as key contact with project team members to resolve project resource conflicts. Manages risk throughout the project cycle
  • Responsible for reporting performance for every program, including providing analysis to client and to team members to ensure continual improvement
  • Identifies emerging trends that can be developed into business for the company
  • Be continually researching tools to improve workflow, efficiency, and cost control

Requirements:

  • Related Bachelor’s Degree or equivalent combination of education and experience
  • Project management experience in a creative and or sales environment
  • Writer, editor and marketer with experience in content creation related to sales results
  • Expertise in content marketing, interactive marketing, branded content and media
  • Able to travel to customer sites or events as required
  • CMS, Omail, Jira, Robohead (project management system) experience
  • Competence in online analytics tools and able to report results and suggest improvements (Google Analytics, Facebook Insights, Instagram Insights, SocialBakers, etc.)
Please visit the Careers section of Bobit’s site to view the benefits you will receive in return for your commitment and dedication to our brands.

About Bobit:
Businesses run faster, smarter, and better with essential information and services Bobit provides. We bring buyers and sellers together through our media and events. We help advance the markets we serve and their critical business decisions are made with the information, data, and technology we deliver. Bobit helps business move forward. Bobit is a national B2B media company providing business information and solutions via print and digital magazines, digital media, live events and specialized marketing tools.


No phone calls / No agencies, principals only

About Bobit

Businesses run faster, smarter, and better with essential information and services Bobit provides. We bring buyers and sellers together through our media and events. We help advance the markets we serve and their critical business decisions are made with the information, data, and technology we deliver. Bobit helps business move forward. Bobit is a national B2B media company providing business information and solutions via print and digital magazines, digital media, live events and specialized marketing tools.

Bobit

Want to learn more about Bobit? Visit Bobit's website.